National Tourism Year - Hue 2025: Using tourism to preserve and promote local heritage

Four seasons of Hue festival

Right before the opening ceremony of the National Tourism Year - Hue 2025, the People's Committee of Hue City built a special project in the middle of the Huong River: an art stage in the shape of a gong - a unique decorative pattern symbol of Hue royal architecture.

This stage is a connecting part in the new tourism program series that Hue City has designed and built. From here, after enjoying the special art programs, visitors continue to visit Hue Imperial City, where they will be fascinated by the majesty and splendid golden beauty of the massive heritage works of the Nguyen Dynasty. These works were once heavily damaged by time and war, but have now been researched, restored and restored.

Floating stage in the middle of the Perfume River - where the "key" programs and festivals are held at the National Tourism Year - Hue 2025

These days, coming to Kien Trung Palace, visitors will feel the closeness and familiarity when admiring with their own eyes 21 precious paintings by King Ham Nghi, created during his exile in Algeria.

According to Mr. Hoang Viet Trung, Director of the Hue Monuments Conservation Center, the repatriation of King Ham Nghi’s works is not only an emotional reunion between art and history, but also a profound gratitude to the king who, despite being exiled, did not lose his homeland. Thereby, marking an important milestone in the journey of heritage conservation.

This is the second time Hue City has hosted the National Tourism Year in parallel with the Hue Festival 2025. More than 160 events will take place mainly in Hue and many provinces and cities across the country, focusing on 4 groups of programs, including: Spring Festival "Ancient Capital Spring", Summer Festival "Shining Imperial City", Autumn Festival "Hue in Autumn", Winter Festival "Hue Winter".

Mr. Nguyen Van Phuong, Chairman of Hue City People's Committee, expects that this will be a boost to help Hue tourism take off, attracting about 4.8-5 million tourists in 2025. In particular, the series of four-season Festival events taking place in 2025 will be a highlight, contributing to creating a colorful cultural picture, making Hue a more attractive destination than ever.

Diversified tourism products

Minister of Culture, Sports and Tourism Nguyen Van Hung said that in the first quarter of 2025, Vietnam tourism will welcome over 4 million international visitors, an increase of 30% over the same period in 2024; serve nearly 30 million domestic visitors, with tourism revenue estimated at nearly 200,000 billion VND.

This is a positive signal to complete the target assigned by the Government, welcoming 22-23 million international visitors and serving 120-130 million domestic tourists by 2025; making Vietnam an attractive destination for international cultural, sports and tourism exchanges.

Along with the coordination of building and developing diverse tourism products on the "World Heritage Road" connecting the world heritage sites of Phong Nha - Hue - Hoi An - My Son, and expanding to other attractive tourist areas from Nghe An to Nha Trang to Da Lat, the tourism industry of Hue, Da Nang and Quang Nam has just organized activities to connect the Australian tourist market with the Central region of Vietnam; strengthen communication, promotion and introduce the tourism brand "The magical heritage land" to the international community.

Hue City Department of Tourism also coordinated with tourism departments, departments of culture, sports and tourism of localities in the region to develop many products to directly participate in events and activities of National Tourism Year - Hue 2025, such as: Journey connecting Central heritage by Hue - Da Nang tourist train; exploiting Hai Van Quan national relic; golf tourism products between Hue and Quang Binh...

Thereby, creating common tourism products, effectively exploiting tourism resources in localities and contributing to sustainable tourism development.

Mr. Nguyen Thanh Binh, Permanent Vice Chairman of Hue City People's Committee, said that the National Tourism Year - Hue 2025, with Hue City as the core, requires regional cooperation and connection, based on the strong promotion of cultural heritage values ​​to promote tourism, taking tourism as the foundation to preserve, restore and promote local heritage values. Thereby, creating unique and classy tourism products associated with unique cultural heritage values.

According to Deputy Prime Minister Mai Van Chinh, Hue and other localities need to strengthen links and cooperation to create a series of destinations called "Ancient Capital Journey", in which Hue must be the driving force and highlight.

VAN THANG

Source: https://www.sggp.org.vn/nam-du-lich-quoc-gia-hue-2025-lay-du-lich-de-bao-ton-va-phat-huy-di-san-dia-phuong-post788456.html