Jennie is the second member of the globally famous girl group Blackpink, after Lisa, to release a personal music product after leaving the Korean entertainment group YG Entertainment.
At the end of 2023, Jennie announced the establishment of her own entertainment company after her personal contract with YG Entertainment expired. The beautiful singer wants to stand on her own two feet and make her own music products and development plans.
Jennie just released the new MV "Mantra" (Photo: Elle).
Mantra is the first music product produced by Jennie's entertainment company ODD ATELIER. The MV was released on October 11. In this song, Jennie sends the message: "Love yourself as you are."
The 9X generation singer wants to spread positive energy to everyone through her new music product. She also wants to inspire women to always love life, love themselves to shine.
Mantra was written by Jennie, Claudia Valentina and Isabelle Carlsson with production by Jumpa, El Guincho and Serban Kazan. The song is a dance-pop song, combined with disco bass, with feminist lyrics.
Mantra is said to have a catchy melody, helping Jennie show off her advantages in rapping and dancing. The MV is filled with Jennie's beautiful images, expensive cars, constantly changing scenes and choreography.
In the MV, Jennie attracts attention with her figure-hugging outfit. She freely shows off her sexy body through daring dance moves. This caused Mantra to receive some mixed reviews.
Many opinions say that, compared to the music products when she was under the management of YG Entertainment, the current Jennie is considered hotter.
Jennie's sexy and modern look in "Mantra" (Photo: Elle).
The Bias List website rated Jennie's newly released song 4.75. Many fans commented that the MV was well-invested in visuals but the lyrics of Mantra were cliché and monotonous.
"Many songs are successful, even viral, thanks to the power of the melody, the production, or the popularity of the star performing. Jennie has so much appeal, but a song as annoying and cliché as Mantra does not benefit her at all," a viewer commented on The Bias List.
Contrary to the somewhat harsh comments on The Bias List, The Korea Times praised Jennie's new music product.
" Mantra is a powerful and energetic song that encourages everyone to shine in their own unique way. The song conveys a message of self-love and mutual support," wrote The Korea Times.
According to The Korea Times, Jennie's new song is topping the iTunes charts in 47 countries, including the US. The music video for "Mantra" is also making waves on YouTube, taking the top spot in trending videos in both Korea and the US.
Jennie's new MV has reached over 21 million views on YouTube after 2 days of release. Mantra is expected to rise in the coming days as Jennie promotes the song on music shows.
Jennie is praised for being increasingly bold and seductive (Photo: Elle).
Jennie is one of four members of the Korean idol group Blackpink. The group officially debuted in 2016 under the management of YG Entertainment.
Currently, Blackpink is considered one of the most successful Korean music groups with global influence.
Jennie is the face of many famous fashion brands. With a strong influence on young people and impressive fashion sense, Jennie is known as the "Kpop fashion queen (Korean youth music)".
Since the end of 2023, Jennie announced the establishment of her own entertainment company to directly manage her personal artistic activities. Recently, she has actively promoted her own activities by diligently participating in entertainment programs and appearing at many famous fashion events.
Source: https://dantri.com.vn/giai-tri/mv-moi-tran-ngap-hinh-anh-goi-cam-cua-jennie-gay-tranh-cai-20241013102701000.htm
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