MV "Mantra" causes global fever, Jennie (BlackPink) changes style

On the morning of October 11, Jennie (BlackPink) officially released a new song called "Mantra " . This is her first solo song since "You and me" in 2023 and is also her first product after separating her personal activities from YG Entertainment.

After only 4 hours of release, the MV has reached more than 3.4 million views and more than 800,000 likes on YouTube. Most of the audience praised Jennie for her new image and color in music.

Jennie officially returns with a new MV called "Mantra".

"Her style is so cool! From the song, melody to choreography, everything is so impressive. Jennie has come a long way, in her journey of growing up as a solo artist"; "Her transition from soft voice to deep rap is so smooth. Jennie's dance moves are so fiery, this style suits her so well"... are some of the audience's comments.

According to AllKpop, her name and the song's title are trending on MelOn. On social network X, keywords related to Jennie and "Mantra" are ranked 2nd and 4th in the search results, respectively.

In China, "Mantra" reached No. 1 on QQ Music's daily best-selling singles chart, with 20,000 digital copies sold.

Additionally, "Mantra" was honored with the daily best-selling single badge on NetEase Music (after about 20 minutes of release).

The MV "Mantra" is over 2 minutes long. In this product, the BlackPink member collaborates with a foreign crew and sings entirely in English. The product is a combination of strong, repetitive rhythms with Jennie's warm, seductive voice.

It is known that Jennie participated in writing lyrics and composing music for "Mantra".

Meanwhile, director Tanu Muino, who won a Grammy for Best Music Video, is behind the scenes of the "Mantra" MV. Previously, Tanu Muino was behind hit music products such as "As it was" by Harry Styles and "Standing next to you" by Jung Kook.

Jennie's "Mantra" MV. (Video: Jennie)

"Mantra" is a powerful and energetic song that everyone shines in their own way and proudly cheers for themselves.

The song contains a message that expresses their unique atmosphere, their presence, loving themselves and supporting each other.

“I think I will not only be able to make my fans happy, but also show a new side of myself as a solo artist.

This song was inspired by when I recorded it in Los Angeles and I hope you guys will feel the positive energy," Jennie said about "Mantra".

Jennie's image in the MV "Mantra".

In addition to the music, the MV's visuals are a highlight as she has invested heavily in high-end footage such as a luxury fashion video, filmed entirely in the US. The designs feature red tones on the motifs, accessories or lipstick to accentuate the look. This is a popular trend in world fashion.

In her character designs, Jennie also boldly wears tight, revealing designs, even outfits with see-through materials that reveal her underwear or shorts that show off her well-proportioned figure.

Fans commented that the outfit accentuated the idol's toned figure and suited her mature image.

Jennie's new image received many positive comments. She was assessed to have successfully stepped out of YG's "little princess" image, becoming a confident, successful and capable star.

Jennie will be performing "Mantra" for the first time next week on "Jimmy Kimmel Live!", airing on October 15.

Source: https://www.baogiaothong.vn/mv-mantra-gay-sot-toan-cau-jennie-blackpink-thay-doi-phong-cach-192241011122133788.htm