Businesses can offer promotions up to 100%... That was the information at the launching ceremony of the "National Concentrated Promotion 2024 - Vietnam Grand Sale 2024" program organized by the Ministry of Industry and Trade on December 2, 2024, in Hanoi.
“The 2024 National Concentrated Promotion Month - Vietnam Grand Sale 2024 will be implemented from December 2 to 31, 2024 to strengthen trade promotion activities associated with promoting the building of Vietnamese brands and stimulating consumption. To implement the program, the Ministry of Industry and Trade has assigned the Trade Promotion Agency to be the focal point, coordinating with units under the ministry, local Departments of Industry and Trade, industry associations across the country... to implement together. Deputy Director of the Trade Promotion Agency (Ministry of Industry and Trade) Le Hoang Tai said that the program was developed and implemented on the basis of creating a "special season" in 2024. This is an opportunity for all businesses in all economic sectors and industries in Vietnam to proactively develop and implement promotional programs. In particular, the maximum value of goods and services used for promotion can be up to 100% depending on the business's choice, instead of being limited to 50% and businesses do not need to go through any selection or review process of State agencies to participate in the Program. "Enterprises will proactively develop promotional programs with diverse and attractive content and forms to provide customers and consumers with many opportunities to access quality goods and services at reasonable prices," he said. At the same time, he said that with the effect of connecting supply and demand spreading strongly and widely across the country, through traditional trade activities and e-commerce, localities, organizations and enterprises carry out promotional activities in combination with fairs, exhibitions, events... in the locality to not only promote domestic consumption but also contribute to attracting international tourists to Vietnam. Deputy Director in charge of the Hanoi Department of Industry and Trade Nguyen Kieu Oanh said that the "Hanoi City Concentrated Promotion Program 2024" is held in May, July and November throughout the area. The program is currently ongoing and is part of the city's series of domestic stimulus events and responds to the domestic consumption stimulus program and Promotion Month. National Concentrated Trade 2024 - Vietnam Grand Sale 2024 is chaired and launched by the Ministry of Industry and Trade. "The program is expected to be a lever to stimulate shopping for people, with agricultural products, regional specialties, OCOP products, as well as some household goods, clothes, shoes, electrical equipment..." - Ms. Kieu Oanh said. Ms. Nguyen Kieu Oanh informed that in a short time of implementation, the Department has received about 15,000 notifications and registrations to implement the promotion program, with an estimated total promotional value of over 30,000 billion VND focusing on areas such as food, consumer goods, fashion, pharmaceuticals, electronics - telecommunications, banking, real estate... In Hanoi, the city has implemented many solutions to restore and develop the socio-economy; at the same time, it continues to direct innovation and improve the effectiveness of the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods" in the area. The implemented programs have contributed to the overall growth of the city in the first 10 months of 2024. Specifically, total sales and consumer service revenue in the area reached 3,538 trillion VND, up 11.6%; total retail sales of goods and consumer service revenue reached 699.2 trillion VND, up 10.7%; export turnover of goods reached 15.5 billion USD, up 12.3% over the same period in 2023. Inflation was well controlled, the consumer price index was gradually controlled, from an increase of 5.12% in the first quarter of 2024 to 4.61% in 10 months compared to the average of the same period in 2023.
Source: https://kinhtedothi.vn/mua-mua-sam-nguoi-dung-co-co-hoi-mua-hang-khuyen-mai-giam-gia-den-100.html
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