MoMo affirms its pioneering role in promoting cashless payments

SGGPO June 17, 2023 13:37

In the 5th year of accompanying Cashless Day, MoMo brings a series of creative and highly engaging experiential activities, aiming at the message "Smart financial platform for the cashless generation".

MoMo attracts the attention of many users

MoMo's activities are deployed on many platforms and are diverse in expression, attracting the attention of a large number of users. Notably, the experience booth transformed into a unique coffee cart appeared on Le Loi Walking Street (District 1, Ho Chi Minh City) at the Cashless Festival (from June 16 to 18, 2023).

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MoMo's activities at Cashless Day

In addition, right on the MoMo super app, users can view the “Gen C Certificate” with unique titles displayed based on the total cashless spending of the last 6 months. In particular, a series of attractive incentives on this occasion are also “treated” by MoMo to users.

As part of a series of activities responding to the event and to spread and "call the roll" of the cashless generation (Gen C - Cashless Generation), MoMo is deployed right on the application "Gen C Certificate".

“Gen C Certificate” is issued based on data on TOTAL NON-CASH SPENDING and financial services that users use on MoMo from January 1, 2023 to the end of May 2023.

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“Gen C Certificate” on MoMo

The user's "Gen C Certificate" will display 1 of 4 humorous names (called Gen C Certificate Title). When sharing the Gen C certificate to the MOMO community on the MoMo app, you will immediately receive an attractive gift combo for dining and experiencing financial services.

Mr. Nguyen Ba Diep, Co-founder of MoMo shared: “Coming to Cashless Day 2023, MoMo cleverly integrates the experience of cashless payments and financial services into accompanying activities, thanks to which digital finance is no longer dry but becomes closer and more accessible to users, especially Gen Z and Gen C. In the role of a pioneering financial platform, MoMo wants to contribute to realizing a cashless society in Vietnam and join Vietnamese people in activating a smart life with practical financial services and products”.

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