Expanding the tourism market

The welcoming ceremony for Malaysia Airlines' first flight to Da Nang took place at the International Arrivals Terminal of Da Nang International Airport. The program included a water cannon salute, a welcoming artistic performance, the presentation of flowers and gifts to the first passengers, and commemorative photos.

According to Mr. Tan Van Vuong, Deputy Director of the Da Nang City Department of Tourism : Malaysia consistently ranks among the top 10 international markets for tourists visiting Da Nang City.

In August 2024, a delegation of city leaders visited Malaysia, meeting with Malaysia Airlines to promote tourism in Da Nang in general and the Kuala Lumpur-Da Nang route in particular.

Da Nang has direct flights from Kuala Lumpur, Malaysia. (Photo: ANH DAO)

"In the coming time, Da Nang city's tourism industry will continue to cooperate with Malaysia Airlines to organize Famtrip, presstrip, and KOL (Key Opinion Leader) groups to experience Da Nang tourism and support communication activities to promote Da Nang to Malaysian tourists," Mr. Vuong added.

Mr. Cao Tri Dung, Chairman of the Da Nang City Tourism Association, said that the opening of Malaysia Airlines' route to Da Nang is of significant importance in promoting tourism in Da Nang city, as well as opening up possibilities for exploiting the tourism market from Da Nang to other countries, especially the European market.

The Malaysian market currently ranks third among tourist nationalities visiting Da Nang, along with South Korea, Taiwan (China), and Thailand. Becoming a major source of tourists for Da Nang, this represents a very good fit with the destination, infrastructure, and service system of Da Nang.

Malaysia Airlines currently has a very good flight network connecting Da Nang and Vietnam to Vietnam, arguably the best in Southeast Asia. This opens up a huge tourist market for Da Nang, allowing it to tap into both highly potential and new markets in the near future.

An art performance welcomed passengers arriving on the Kuala Lumpur-Da Nang flight. (Photo: ANH DAO)

Malaysia Airlines operates the Kuala Lumpur-Da Nang route with a frequency of 7 flights per week using B737-800 aircraft. With the addition of Malaysia Airlines, the Kuala Lumpur-Da Nang route now has a frequency of 28 flights per week.

Da Nang's tourism industry hopes that Malaysia Airlines will serve as a bridge to help Da Nang expand its tourism market to attractive destinations worldwide .

Source: https://nhandan.vn/khai-thac-duong-bay-thang-kuala-lumpur-da-nang-post832885.html