Bringing Vietnamese brands to the world
Worldfood Moscow International Food and Beverage Fair, taking place from September 17 to 20, 2024, is the most prestigious and largest annual specialized event in the Russian Federation in the field of agricultural products, food and beverages. With a history of more than 30 years of organization, the fair is a famous brand worldwide in the food and beverage industry in the Russian Federation. Every year, the event connects thousands of businesses from all over the world with consumers, retail representatives from leading Russian supermarket chains, wholesalers, HoReCa industry members and food manufacturers in the country.
This year, the Worldfood Moscow Fair is held with the participation of more than 1,100 businesses and exhibitors from over 40 countries, expected to attract more than 20,000 visitors from more than 72 countries.
This year, the Ministry of Industry and Trade organized a delegation of Vietnamese enterprises (including more than 50 leading enterprises) to participate in the Worldfood Moscow 2024 International Food and Beverage Fair to promote the national image, the image of Vietnamese enterprises and brands; increase the export of Vietnamese food products with strengths and development potential in the Russian market and neighboring markets; and promote the consumption network in this large market.
Worldfood Moscow 2024 marks the 8th consecutive year that TH Group (owner of the TH true MILK brand) has participated in the event. TH brings to the Fair fresh milk products, healthy drinks, herbs, processed agricultural products; including many newly launched products. Notably, the TH true OAT nut milk product line includes 2 new flavors - Natural Coconut Flavor and Natural Chocolate Flavor with nutrients from plants, the new generation yogurt TH true YOGURT TopCup with accompanying toppings brings a unique enjoyment experience, TH true FOOD processed foods, along with familiar products to millions of Vietnamese consumers, many consecutive years of achieving National Brands such as TH true MILK Sterilized Fresh Milk, TH true NUT Nut Milk, TH true WATER Purified Water, TH true JUICE natural fruit juice, TH true JUICE milk fruit milk drink, TH true TEA natural tea, TH true CHOCOMALT MISTORI barley milk drink, TH true YOGURT yogurt, ...
In addition to fresh milk products and healthy beverage products, TH Group also introduces to international partners and consumers at WorldFood Moscow 2024 products made entirely from natural Vietnamese soil, such as TH true HERBAL branded products including herbal tea bags, essential oil capsules, herbal massage solutions, gac capsules and Lyco-Prevent gac oil, FVF dried fruit products, etc.
On the afternoon of September 17, Vietnamese Ambassador to the Russian Federation Dang Minh Khoi visited the exhibition area of Vietnamese products at Worldfood Moscow 2024, including the TH Group exhibition area. The Ambassador and the delegation were particularly impressed to learn that TH Group has developed nearly 200 types of fresh milk products, healthy drinks, processed foods and herbal health care products.
Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Russian Federation Dang Minh Khoi visited the exhibition area and introduced TH Group's products at Worldfood Moscow 2024.
TH Group representative said that through WorldFood Moscow Fair, TH Group hopes not only to develop and promote TH products in the Russian market, bringing products for public health, international quality, bringing pride of Vietnamese brands to the world, but also to introduce the TH brand in the Russian Federation - where TH is implementing a large investment project in agriculture, dairy farming and high-tech milk processing.
For many consecutive years participating in WorldFood Moscow, TH Group's products have won many major awards at this world-famous agricultural, food and beverage industry event, the largest in Russia. These include the Gold Award for Outstanding Product of the Year for TH true Herbal herbal beverage, the Best New Product of the Year award for TH true MILK Organic fresh milk, along with a series of Gold, Silver and Bronze awards at the Tasting contest held within the framework of the Fair, successfully convincing industry experts as well as international consumers, affirming the excellence in quality and flavor of TH products.
TH Group Symbol of Vietnam - Russia economic and trade cooperation
Currently, TH Group is implementing the High-tech Dairy Farming and Milk Processing Complex Project in the Russian Federation. Up to now, this is the agricultural project of a Vietnamese investor with the largest investment capital in Russia, and is also a major project in foreign investment of Vietnamese investors in the agricultural sector.
TH Group's farm in Kaluga - Russian Federation
To date, the TH Group Project in Russia has become a highlight of the Vietnam-Russia economic cooperation relationship. In the provinces and territories where the Project is being implemented, the TH Group has invested hundreds of millions of dollars in modern machinery, turning tens of thousands of hectares of land abandoned for decades in Russia into fertile, high-yield fields and high-tech dairy farms, bringing job opportunities to many local people - who have returned to work happily in their homeland.
In Moscow province, the total herd of dairy cows at TH farm is nearly 3,000, of which half are milking cows. Here, TH is completing the farm to reach a scale of 6,000 milking cows (total herd of 12,000 cows).
In Kaluga province, the total herd at TH's farm is 3,300 cows. The first phase of the 500-ton dairy factory at Kaluga Industrial Zone is under construction. In the Far East, TH Group has just started a dairy project with an investment of 19 billion rubles, with a scale of 6,000 milking cows (total herd of 12,000 cows).
In the Russian Far East, in 2024, TH Group started a dairy farming and milk processing project with a total investment of 19 billion rubles (more than 5,200 billion VND) in Nikolo-Mikhailovka village, Yakovlevsky district, Primorsky Krai territory.
Every year, TH reclaims thousands of hectares of land, and plans to put all 13,000 hectares of land it has received into cultivation by 2025.
TH's dairy cow herd in Russia has a high-yielding gene source, combined with high technology and advanced management science, TH dairy farm has the highest average milk yield in Russia, about 40-41 liters/cow/day. In addition, with the highest protein content of 3.2 and fat content of 4.0 in Russia, the farm's raw milk is currently being sold to the largest dairy companies in Russia such as Danone, Torzhok, ... at the highest price in the market. These are the most important indicators proving the effectiveness of TH's project in Russia.
TH true MILK's farms and factories will become symbolic works of Vietnam in the Russian Federation, contributing to further strengthening economic and trade cooperation between the two countries.
After more than 15 years of development and steadfastness in the path of making "completely natural" products, "For community health", TH Group has become the largest producer of clean fresh milk in Vietnam, the total output of raw fresh milk from TH dairy farms and raising according to TH dairy farm standards in 2023 has reached 274 million liters, accounting for nearly 23.5% of Vietnam's total fresh milk output. With more than 200 clean fresh milk products, herbs, beverages and healthy foods, it has become a trusted National Brand chosen to accompany many important events of the country and internationally. TH products have been present and conquered consumers in the most demanding markets such as the US, Europe, Japan, Korea... especially in China, where the standards for imported dairy products are considered the strictest in the world, bringing the pride of Vietnamese brands to the international market.
Source: https://danviet.vn/tap-doan-th-mang-thuong-hieu-viet-toi-hoi-cho-trien-lam-nong-san-thuc-pham-do-uong-noi-tieng-lon-nhat-lien-bang-nga-20240917211546562.htm
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