What 'magic' makes NewJeans have unparalleled fashion appeal with brands?

NewJeans , a Korean girl group that debuted in 2022, has become one of the hottest idols of the new generation in just two years with their unique and fresh style. Compared to their debut period when they were called "monster rookies", the 5 members Minji, Hanni, Danielle, Haerin and Hyein have all matured a lot and exuded their own unique charisma on stage. The members are also favored by major fashion brands and have been nominated as brand ambassadors for Gucci, Louis Vuitton, Chanel, Burberry and Dior respectively, and their fashion sense is also highly appreciated.

NewJeans just signed a huge contract to be an ambassador for the fashion brand Calvin Klein

Just a rookie among countless groups in the K-pop entertainment market, what "magic" makes NewJeans have such unparalleled fashion appeal to brands and such a big impact on young people?

Each member exudes elegance and sophisticated charm.

Hanni is the global ambassador of Gucci, Haerin is the brand ambassador of Dior, Hyein is the spokesperson of Louis Vuitton

Danielle is an ambassador for Burberry, Minji is a spokesperson for Chanel

All 5 members of the group were invited to collaborate and become ambassadors of high-end brands after only 2 years of appearing in the entertainment market. This is what makes NewJeans one of the most popular girl bands among fans. Therefore, in addition to performing on stage, the members are also often invited to attend major fashion events and exhibitions, showing their mature and sophisticated appeal beyond their age.

Balletcore Angel Looks

Their pure and agile appearance perfectly matches the gentle and soft angelic figure

The music video for Cool With You starring guest actor Tony Leung Chiu Wai created a buzz as soon as it was released. Among them, the members of NewJeans transformed into angels that made people "dizzy". They wore loose, transparent and elegant dresses, combined with sophisticated headdresses.

Colorful outfits bring positive feelings

Representing youthful and energetic idols, the 5 members of NewJeans often appear in colorful, visual outfits that bring positive dopamine energy to fans.

In fact, from the song New Jeans released earlier in collaboration with The Powerpuff Girls , it can be seen that the members who transform into cartoon characters all have their own representative colors. They will also appear in their respective colors during actual performances, creating a color coordination through the combination of different items and accessories.

Y2K outfits are a mix of styles.

5 members of NewJeans pose during a photoshoot for a fashion brand at Seoul Fashion Week F/W 2024

In addition to their cute looks, NewJeans often wear their signature Y2K retro style. This style combines streetwear, darker tones, and creative combinations using more leather and denim to create a wild and stylish appeal. The group’s stylists will also add playful pieces like plush sleeves and amphibole necklaces to reflect the group’s vibrant girl-girl image.

Youthful, minimalist everyday wear

Girls with youthful, minimalist style when arriving at Incheon International Airport on June 3, 2024 in Korea

Even though they are stars on stage, in real life, the girls still maintain the innocence and mischief of their age, along with their eye-catching fashion style, making fans love them even more.

NewJeans dress smartly on stage and opt for the most comfortable oversized pants when going out, appearing in the masculine version of street fashion. Loose shirts, sneakers and cargo pants are the favorites of these girls. They casually combine these items with sandals, sneakers, backpacks and other accessories, making them more casual and natural than their usual active style.

Source: https://thanhnien.vn/thoi-trang-tre/ma-luc-nao-khien-newjeans-co-suc-hut-thoi-trang-vo-song-voi-cac-nhan-hieu-185240929150308032.htm