Korean tourists check in at Golden Bridge in Da Nang. Photo: Hoang Ha
According to the Vietnam National Administration of Tourism, South Korea will maintain its position as the largest market sending visitors to Vietnam in 2024 with 4.5 million arrivals (accounting for 25.98%).
According to data from online travel platform Trip.com, Nha Trang and Da Nang are among the top destinations chosen by Koreans during the 2025 Lunar New Year holiday.
In a social media thread about why Da Nang is a popular destination for Koreans, many people agreed that the reason is that the city is surrounded by beaches, which can be walked from the hotel. In addition, Da Nang is also a developed city with beautiful scenery, but not as crowded as Hanoi or Ho Chi Minh City.
The fact that there are many direct flights from South Korea to Da Nang also makes it convenient to travel. User MildlySpiced commented:
"My Korean friend went to Da Nang and said that the airfare was quite cheap and easy to book. The city has many beautiful golf courses and the prices are reasonable. Those two things alone are enough to attract people. The third thing I see people often mention is that Da Nang has very beautiful scenery, so they have many photos to post on social networks."
The long coastline makes Da Nang an attractive resort destination. Photo: Van Truc
Word of mouth also plays a role in making Da Nang an attractive tourist destination. When tourists come here and have a good experience, they return home and tell their friends about it. In addition, many Korean entertainment programs filmed in Da Nang also help promote this place compared to other cities.
Travel companies understand this trend and also increase tours and service programs targeting Korean customers.
One tourist shared: "I think another reason is that many Koreans are not good at English. If you don't know the language, it's difficult to communicate. But there are many tours for Koreans in Da Nang, or through the introduction of people who have been there. There are also many restaurants that use Korean here, causing a ripple effect for tourists."
In addition, Korean tourists have easy options for flights to Da Nang. According to the Da Nang Department of Tourism, this coastal city has almost all combos of Korean airlines operating to Da Nang from Korean cities such as: Korean Air, Asiana Airlines, Air Busan, Air Seoul, Jeju Air, Jin Air, T'way Airlines, Aero K Airlines, Air Premia...
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