Why did Volvo re-appoint former CEO Hakan Samuelsson?

Video : Volvo car company suddenly changes CEO position.

To ensure stability and continue its growth strategy, Volvo has decided to appoint Hakan Samuelsson, the company's former CEO, to return to the executive position for the next two years. Hakan Samuelsson's return to Volvo comes shortly after Jim Rowan left the Volvo Cars board on March 31.

Although not in crisis, Volvo still needs to be well prepared to deal with the fluctuations of the auto industry.

During his interim term, Mr Samuelsson will be responsible for maintaining the company’s direction and supporting Volvo in its search for the right new leader to lead the company into the long term. The Volvo Board of Directors believes that Mr Samuelsson’s extensive experience in the automotive industry and deep understanding of the brand will help the company navigate this challenging period.

The Volvo car brand is currently owned by the Geely Group (China). The company once set a goal of becoming an all-electric car brand by 2030. However, the company has now adjusted its strategy, instead of switching completely to electric cars, the company will continue to produce and sell internal combustion engine cars with electric motor support, in addition to pure electric models.

The Volvo brand is currently owned by the Geely Group (China).

This is considered a more practical step in the context of the electric car market still in the transition phase and facing major challenges in terms of infrastructure, production costs and consumer demand.

Volvo Chairman Eric Li welcomed Samuelsson’s return, noting that he had led the Swedish carmaker through a crucial decade of revitalization and expansion . Samuelsson, meanwhile, expressed his readiness to face the challenges ahead, saying the auto industry was under pressure from many sides and Volvo needed a clear direction to continue to grow sustainably.

Volvo also did not forget to thank Mr. Jim Rowan for his important contributions over the past time.

While focusing on the strategic reorientation plan, Volvo also did not forget to thank Mr. Jim Rowan for his important contributions over the past time. Chairman Eric Li emphasized that under Rowan's leadership, Volvo has accelerated the transformation into a smart car company, focusing on software and connected technology. He also recognized Rowan's efforts in building a solid digital foundation for Volvo in the context of the automotive industry entering a new era.

Despite facing many challenges, Volvo still has reason to be optimistic as the company has just experienced a record year with sales reaching 763,389 vehicles, the highest in its 98-year history.

Source: https://khoahocdoisong.vn/ly-do-hang-xe-volvo-bo-nhiem-lai-cuu-ceo-hakan-samuelsson-post267339.html