LPBank officially changes its brand identity.

The bank's new brand is designed to be simpler, more memorable, and easier to read. The new logo inherits elements from the old one but is designed to be more modern and dynamic. This conveys the image of a dynamic, friendly bank, always ready to fulfill its mission of bringing the greatest benefits to customers, shareholders, employees, and the community.

According to reports, this morning, the LPBank headquarters at 210 Tran Quang Khai Street, Hoan Kiem District, Hanoi, and its branches/transaction offices nationwide have essentially had their logos and signage replaced. Simultaneously, LPBank is also implementing a "brand refresh" campaign through roadshows at 99 branches and transaction offices across the country.

Notably, the bank also changed the domain names on its customer websites. Accordingly, the old domain name “…lienvietpostbank.com.vn” has now been changed to “…lpbank.com.vn”.

LPBank stated that its brand identity transformation process is being implemented gradually, following the principles of cost-effectiveness, efficiency, and suitability to the bank's specific conditions.

The brand identity change is considered a strategic move by LPBank to begin a new phase of development.

LPBank's leadership team has also been strengthened. Mr. Nguyen Duc Thuy is the Chairman of the Board of Directors. In addition, the Board of Directors includes 3 Vice Chairmen and 3 Board Members. The General Management Board has 15 members, with Mr. Ho Nam Tien serving as Vice Chairman of the Board of Directors and Acting General Director.

Speaking at LPBank's annual general meeting of shareholders in April, Mr. Nguyen Duc Thuy stated that the bank aims for "strong and comprehensive changes" in 2023 and subsequent years, becoming the leading retail bank in Vietnam – "a bank for everyone".

On the stock market, LPB shares are currently trading around 14,000 VND, up more than 6% from a month ago. On May 25th, despite a market correction, LPB still achieved a slight increase of 0.36%.

Source: https://www.congluan.vn/lpbank-chinh-thuc-doi-nhan-dien-thuong-hieu-post249229.html