Get the house first, pay later...
Recently, Khoi Thanh Construction and Housing Trading Company Limited, the investor of the Paris Hoang Kim project located at the frontage of the roundabout of Luong Dinh Cua - Tran Nao Street, Binh Khanh Ward, Thu Duc City (HCMC), bordering the new urban area of Thu Thiem, announced the opening of the sale of the remaining apartments in the project at a price 30 - 40% lower than the selling price of apartments around Thu Thiem area.
Currently, this project has been handed over to customers to move in, but customers only need to pay 30% to receive the house immediately, the remaining 65% the buyer will pay in installments to the investor within two years. If customers need to borrow money from the bank, the investor will also support the entire interest rate in the first 2 years. In case of one-time payment, the discount for quick payment is 15% of the house value. In addition, buyers will also receive a furniture package worth 50 - 70 million VND, depending on the type of apartment.
Paris Hoang Kim project has delivered houses and customers can pay in installments within 2 years.
Hung Thinh Corporation has just opened the sale of Avatar Thu Duc project (Thu Duc City) with a scale of nearly 3.3 hectares, including 6 apartment towers from 28 to 33 floors high, providing the market with nearly 2,400 apartments from 1 to 3 bedrooms and duplex apartments. The selling price of the project is about more than 60 million VND/ m2 and is paid in installments within 6 years.
Vingroup Corporation is also selling the Glory Heights subdivision at the Vinhomes Grand Park project (Thu Duc City). This is the last subdivision in this project. Each apartment has an asking price of 55 million VND/ m2 , meaning that each apartment costs about 3 billion VND on average. However, customers only need to pay 15% of the apartment value, or about 450 million VND. The investor supports bank interest rates within 7 years and lends 80% of the apartment value. The investor also gives away interior packages and VinFast vouchers from 70 to 200 million VND.
Ms. Mai Hoa, a sales staff at this project, calculated that customers only need to spend less than 500 million VND but will receive the house after only 1 year. Thus, customers have up to 6 years to rent the house, with an expected monthly rental income of about 10 million VND. Thus, after 6 years, customers will earn about 720 million VND in rental income.
Many projects of Khang Dien, Nam Long, Masterise Homes, Phat Dat, Phu My Hung… have also boosted sales again.
In the suburban area of Ho Chi Minh City, TTC Land Company also opened for sale the Centria Island project (Bien Hoa City, Dong Nai Province). This project is 48 hectares wide, located on an island in the middle of the Dong Nai River, and has completed legal procedures when each plot has a pink book, the traffic infrastructure system has been completed... In the first phase, the investor opened for sale 65 townhouses and villas with a selling price of about 8.3 billion VND/townhouse, 16 billion VND for semi-detached villas... Each month, customers pay 3%, the bank lends 70% of the value, with a preferential interest rate of 0%...
In Binh Duong, Bcons Group launched the Bcons Polaris project, with an expected price of 39 million VND/ m2 . At the same time, the group also continued to launch products of the Bcons City project, with a price of just over 30 million VND/ m2 . Thus, each 50m2 apartment costs from 1.6 billion VND. To support customers in accessing the opportunity to own a house during the current difficult period, Bcons Group offers 3 flexible payment options, extending the progress for customers, with 20% of the initial value to sign the contract and the next payments 2 months apart or paying 10% to sign the contract, the bank will lend the remaining 50%. This loan will be supported by Bcons Group with interest and principal grace period until the notice of apartment handover. When the project is topped out, the buyer must pay the remaining 10% of the value. In particular, when paying 25% to receive the apartment, if customers need a loan, some banks will also support the approval of loan applications and the maximum loan amount is an additional 20%.
Difficult market must sell
Mr. Nguyen Van Hau, Chairman of the Board of Directors of Asian Holding Company, said that this unit is also selling The Long Eyes residential area in Trang Bom district, Dong Nai province, with a price of about 960 million VND/plot of land with a pink book. To sell this project, the company has mobilized about 500 sales staff from real estate brokerage floors to participate, but the progress is still slow, not as expected. "Even if it is slow, we have to do it, we have to sell it, we cannot give up because we still have to "shoulder" hundreds of employees and many other things. If no one does it, the market will die" - Mr. Hau firmly said.
Despite mobilizing nearly 500 sales staff, The Long Eyes residential area still sells quite slowly because the market has not recovered.
For the market to recover, according to Mr. Hau, it is necessary to remove the customer mentality that they hold cash instead of investing and buying land. To do this, banks must lower lending rates to around 7-8%/year as before because they are still too high, up to 11%/year for individual customers and businesses up to 15%, even 17%/year. In addition, it is necessary to pump money into the market by boosting public investment. At the same time, it is necessary to speed up the disbursement of the 120,000 billion VND package for both businesses and people. It is necessary to pump in an additional 100,000 billion VND package as previously proposed by the Ministry of Construction, with an interest rate of around 5% like the social housing loan package. Because currently, businesses and people cannot borrow from the 120,000 billion VND package because there are no social housing products to borrow.
According to Mr. Doan Chi Thanh, Sales Director of Khoi Thanh Construction and Housing Trading Company Limited, in order to sell products, the company had to increase preferential policies, discounts, interest support, and extend payment terms. This is a sales solution aimed at people with real needs. Because currently, projects selling houses on installments and handing over houses to customers for immediate occupancy are quite rare in the context of a real estate market with scarce supply.
"Because the project delivers houses immediately and customers only need to pay 30%, the investor targets customers in the upper middle class or higher or managers with high and stable incomes, who have real housing needs and prefer safe tastes. Although the market is difficult, we believe we will sell products because the project targets customers with real housing needs," said Mr. Thanh.
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