On April 15, the opening episode of the new livestream series "Shopee - The Essence of Vietnamese Travel" welcomed the appearance of veteran journalist Vu Kim Hanh, MC Thanh Thanh Huyen and Miss Khanh Van. In this special opening episode, Shopee not only introduced to users unique products from the two provinces of Tra Vinh and Dong Thap with a series of attractive promotions, but also shared many meaningful stories behind the success of Vietnamese brands from an expert's perspective.
"Shopee - Tinh Hoa Viet Du Ky" is a new program but quickly proved its attraction to the shopping community on Shopee, attracting tens of thousands of views throughout the 2-hour livestream on April 15.
Vietnamese brand stories through the eyes of experts - inspiration for buyers, useful for sellers
There have been many livestreams to review products, but livestreams to review the content of the livestream have appeared for the first time on Shopee Live. In the first episode of "Shopee - Tinh Hoa Viet Du Ky", the livestream studio was divided into two halves. On one side, there was the presence of guest Vu Kim Hanh as an observer and on the other side, the MC duo Thanh Thanh Huyen and Miss Khanh Van performed livestreams selling agricultural specialties of Tra Vinh and Dong Thap. This new form attracted the curiosity and interest of viewers until the end of the program and became a useful springboard to stimulate order conversion throughout the live session.
Miss Khanh Van and MC Thanh Thanh Huyen continuously reviewed food from local businesses and demonstrated many sales skills right on the livestream under the observation of the show's guests.
At the beginning of the livestream, Journalist Vu Kim Hanh also shared many interesting stories related to the establishment process of brands such as Vicosap, SokFarm, Tu Bong and made the audience and crew extremely excited by the sincere, rustic, close, and inspiring storytelling style. This way of leading also emphasized the importance of building brand stories and how to tell these stories effectively through livestream.
"If everyone is livestreaming to sell products, everyone must think of ways to tell their product stories better and more attractively to sell products," Journalist Vu Kim Hanh shared. In addition, this expert also encourages sellers to tell stories in many different ways. For example, using both the Shopee Live livestream platform and the Shopee Video short video platform, while taking advantage of the platform's promotional programs and launching exclusive offers to reach and interact with potential customers across multiple touchpoints.
Journalist Vu Kim Hanh also encouraged local sellers to take advantage of Shopee's rich ecosystem such as advertising tools, Affiliate Marketing network, warehouses, shipping services, etc. to better manage and sell on the platform, improving the user experience.
The livestream series "Shopee - Tinh Hoa Viet Du Ky" will take place periodically on the 15th of every month, lasting from April 2024 to December 2024.
Thousands of attractive offers for Vietnamese products along with a variety of interesting interactive activities
Throughout the 2-hour livestream, "Shopee - Tinh Hoa Viet Du Ky" continuously brought Flash Sale sessions with discounts on local products from Tra Vinh and Dong Thap, typically including brands Vicosap, SokFarm, Tu Bong... and launched thousands of exclusive vouchers for Vietnamese products.
Until April 18, users can continue to support local businesses by using the TINHHOAVIETT4 voucher available in their wallet to get a 30% discount of up to 30,000 VND for orders from 80,000 VND when purchasing products from Vicosap, SokFarm, Tu Bong on Shopee. Explore the promotional collection at https://shopee.vn/m/ShopeeTinhHoaVietDuKy
In addition to the attractive promotions, interesting challenges such as "mukbang" of dried wax coconut and puffed banana candy, making pearls from coconut nectar or reproducing Vietnamese folk songs and proverbs with lotus by MC Thanh Thanh Huyen and Miss Khanh Van are also extremely attractive factors to retain viewers, creating a fun atmosphere throughout the livestream.
Passionate about the flavors of Dong Thap and Tra Vinh specialties, MC Thanh Thanh Huyen and Miss Khanh Van performed the challenges given by the program extremely smoothly.
"Shopee - Tinh Hoa Viet Du Ky" is a new initiative of Shopee, aiming to support local businesses and sellers to do business effectively on the e-commerce platform and focusing on honoring the value and widely promoting the rich products of Vietnam to a large number of Shopee users.
Accordingly, each episode will introduce to viewers inspirational brand stories along with a variety of local products, agricultural products, and specialties from more than 20 provinces and cities across Vietnam. Notably, the program also offers many attractive promotions, exclusive vouchers, and interesting interactive activities. Watch the next episodes, which take place periodically on the 15th of every month, to discover more new stories from all over Vietnam!
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