Livestream to support Vo Nhai people to sell nearly 4.7 tons of custard apples

On August 2, the Thai Nguyen Provincial Cooperative Union coordinated with the People's Committee of Vo Nhai district to organize a livestream program on La Hien custard apple market and agricultural products, OCOP products of Thai Nguyen province.

This activity has been taking place for several years now during each custard apple season to help farmers promote, access markets and effectively consume their products.

`1The livestream activity has attracted the participation of many Tiktokers, streamers, locals and tourists. Photo: Contributor

This year's program was held at the custard apple garden in Xuan Hoa hamlet (La Hien commune, Vo Nhai district), which is where the first commercial custard apple growing area was established in Vo Nhai district.

In addition to La Hien custard apple products, many typical agricultural products from localities in Thai Nguyen province also participated in the livestream session. Photo: Contributor

On August 2, despite heavy rain, the livestream activity attracted a large number of locals, tourists, many Tiktoker groups, vloggers and representatives of some cooperatives in Thai Nguyen province to participate in livestreaming on social networking platforms such as Facebook and Tiktok.

Many foreign tourists also participated in the livestream session. Photo: Contributor

In the livestream session from 10am to 2pm on August 2 alone, there were over 6 million live views on social media platforms with 865 online orders for agricultural products of Thai Nguyen province. Of which, nearly 4.7 tons of custard apples were sold.

Thanks to livestream activities, farmers have been able to sell many Na La Hien products. Photo: Contributor

The program is part of the opening activities of the Vo Nhai Festival in the ripe custard apple season - Promoting and connecting the consumption of Vo Nhai custard apple products and Thai Nguyen agricultural products, which opened on the evening of August 2.

Source: https://danviet.vn/thai-nguyen-livestream-ho-tro-ba-con-vo-nhai-ban-gan-47-tan-na-20240802181914924.htm