Although only a third of the way through, the journey of “Shopee – The Essence of Vietnam Travel” has continued to have many interesting milestones. Notably, the number of orders for Vietnamese products has tripled compared to when the program first launched in April 2024.
Most recently, after arriving in the provinces and cities in the Southern and Central regions of Vietnam, the program continued to widely introduce agricultural specialties of the two provinces of Hai Phong and Vinh Phuc in the Northern region in a livestream session held on July 15. This activity not only emphasized the diversity and uniqueness of local products on the map of Vietnamese goods but also contributed to bringing MSMEs (micro, small and medium enterprises) closer to e-commerce users across the country.
Livestream "boost" helps orders increase 24 times in just one day
At the end of the livestream session in mid-July, all three participating businesses, including Halong Canfoco, DB FOOD and Honeco Honey, recorded very impressive results. Halong Canfoco stood out with nearly 8,000 food boxes sold in just 2 hours of livestream, accounting for 2/3 of the total sales of the booth that day. When compared to June 15, the number of orders sold by the brand even increased 24 times, helping revenue increase sharply 14 times.
According to Shopee, Hai Phong lamppost pate, combo of 5 types of pate, and 2-slice pork are Halong Canfoco's best-selling products in the July 15 livestream. Notably, the tuna soaked in sunflower oil dish recorded outstanding sales when promoted via livestream, while direct sales at the previous booth were quite modest.
Honeco honey is not far behind with orders increasing 22 times and revenue increasing 8 times compared to June 15. The best-selling products are familiar to users such as royal jelly honey, Curcumin honey, Tam Dao pollen and Leo lemon honey. "Users watching the live were interested when we shared the complicated honey collection process and understood more about the value of this famous specialty from Vinh Phuc," said a representative of Honeco.
On DB FOOD's side, the number of orders sold via livestream skyrocketed on July 15 and accounted for 90% of the total number of orders on the same day, even more impressive since this was only the first time DB FOOD conducted a livestream. Shopee Live users loved and chose to buy organic brown rice milk powder and organic brown rice tea combined with lilies, moringa leaves, or cordyceps from this brand.
Unexpected results from the "livestream resonance" strategy with brands
The live session on July 15 marked the first time Shopee collaborated with sellers to conduct a collaborative livestream. This is explained by the fact that, in addition to the main livestream with the theme Tinh Hoa Viet Du Ky, KOLs participating in the program also conducted cross-lives on their personal fanpages, while sellers conducted parallel livestreams on their own Shopee Live accounts. This new approach helps to maximize the coverage of the brand and the program, pushing the total livestream views to more than 1 million.
Information about the brand's own live sessions and "Tinh Hoa Viet Du Ky" were also cross-promoted between the two sides to boost traffic at the same time, stimulate viewers' FOMO feeling and encourage them to quickly add products to their shopping carts.
In particular, the platform also launched nearly 7,000 discount vouchers to support users to access Vietnamese products at the best price and encourage consumers to learn about other diverse product ranges by directly accessing the brand's booth. Specifically, the number of visits to the DB FOOD and Halong Canfoco booths increased 4 times and 7 times respectively compared to June 15.
Halong Canfoco representative said that Shopee not only optimizes the visibility of the business's products within the scope of "Tinh Hoa Viet Du Ky" but also attaches the products to other Shopee livestream sessions taking place on the same day.
“A series of 177,000 VND vouchers for combo products and 15,000 VND vouchers for individual products supported by the platform have very high value, so users do not hesitate to close orders. Shopee also supports businesses to attract traffic for live sessions through the media, so sales efficiency is almost optimal,” this representative added.
Doan Phong
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