Shopee’s livestream “Tinh Hoa Viet Du Ky” on August 15 took viewers on a trip to the Southeast region to learn about the products of the three provinces of Binh Duong, Dong Nai and Binh Phuoc. Here, Shopee accompanied businesses such as Vinamit, Tuong Viet Hoa Sen and Thuc Pham Sach Me Ro, along with many local vendors to bring hundreds of kilograms of dried agricultural products and hundreds of bottles of traditional Vietnamese soy sauce to consumers.

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In just 2 hours of broadcasting, the program attracted millions of views across all platforms, and achieved a "huge" number of orders of more than 8,000.

Hoa Sen Vietnamese Soy Sauce: "Sweet fruit" 700 orders sold in 120 minutes

As the daughter of the two founders of Tuong Viet Hoa Sen - Mr. Le Xuan Son and Mrs. Tran Thi Tam, Ms. Phuoc Tien has witnessed many difficulties and challenges in maintaining her parents' traditional soy sauce making profession since she was young. Ms. Tien shared: "It is because of the spirit of always learning and developing that Tuong Viet Hoa Sen is what it is today with modern technology to produce quality Vietnamese products at good prices."

Over many years of development, Tuong Viet Hoa Sen has constantly sought opportunities to reach more consumers. In particular, participating in Tinh Hoa Viet Du Ky marks a new step for this brand in the journey to strengthen customer trust in quality products from natural ingredients.

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Ms. Phuoc Tien - representative of Tuong Viet Hoa Sen shares about the brand's success in the livestream session on August 15.

Mother Ro Clean Food builds a comprehensive promotional strategy with Shopee

Born and raised in a farming family, Ms. Pham Thi Trang (owner of Me Ro Clean Food Enterprise) understands the farmers' concerns about "good harvest, low price, good price, bad harvest". Therefore, Ms. Trang was determined to start a business from available seeds in Binh Phuoc, contributing to spreading the value of Vietnamese agricultural products, while creating livelihoods for the people here. In particular, Shopee has always been a powerful assistant for the 9X girl, helping to bring products to a more diverse customer base.

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Me Ro Clean Food Shop has achieved many impressive results by utilizing support tools such as Shopee Live and Shopee Video.

To prepare for Tinh Hoa Viet Du Ky, both the platform and Thuc Pham Sach Me Ro continuously "teased" on media channels and social networks. During the livestream, Shopee focused on retaining and attracting viewers by launching hundreds of exclusive vouchers for 30% off, vouchers up to 188,000 VND off and millions of Shopee Coins.

Thanks to that, in the Tinh Hoa Viet Du Ky live session on August 15, the number of orders sold by Thuc Pham Sach Me Ro impressively exceeded 800. Not stopping there, after the program ended, viewers were also redirected to the shop's livestream to continue listening to product advice and shopping. Thanks to the increased visibility support from the platform, the number of orders closed in Thuc Pham Sach Me Ro's personal live session increased 3 times compared to normal days.

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Before, during and after the Tinh Hoa Viet Du Ky program, Shopee always accompanies businesses in honoring Vietnamese products and spreading cultural values ​​to viewers.

Vinamit "launches" a series of new products, orders increase 7 times

When mentioning Vinamit's best-selling products, people often think of "national" dried fruits such as dried jackfruit, dried banana, dried sweet potato... However, there was a character that "stole the spotlight" at the Tinh Hoa Viet Du Ky studio on August 15, which was freeze-dried celery juice. With the story behind the production line of healthy products, Vinamit recorded a 50% increase in orders for freeze-dried celery juice after the August 15 live session compared to the number of sales since the beginning of the year.

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On August 15 alone, nearly 500 orders were sold via livestream, contributing 70% to the shop's total sales on the same day, and the number of orders also increased 7 times compared to normal days.

Looking back at the past half of the journey, the Tinh Hoa Viet Du Ky livestream series has left many deep impressions in the hearts of Shopee users, along with impressive numbers for each episode. The program not only brings hundreds of products labeled "made in Vietnam" across the country, but also connects local businesses with consumers through inspiring stories and interesting interactive activities.

Doan Phong