It has become a tradition that every year Quang Ninh province organizes a provincial culinary festival. The event is organized on a large scale, methodically, has its own identity and converges regional culture, gradually becoming an attractive tourism product, attracting tourists to visit and experience. To learn about the Quang Ninh Food Festival 2024, reporters from the Quang Ninh Media Center interviewed Ms. Nguyen Huyen Anh, Director of the Quang Ninh Department of Tourism.
 - Could you tell us what the scale of the Quang Ninh Food Festival 2024 will be? What are the highlights of this year's program?+ The Quang Ninh Culinary Festival is held annually and is very successful, receiving the attention and direction of the Provincial Party Committee, the Provincial People's Council and the Provincial People's Committee, the support of sectors, localities, enterprises, the Quang Ninh Tourism Association, the Vietnam Culture and Culinary Association, Ha Long University and units inside and outside the province. The festival is a place to gather the quintessence, honor cuisine, and unique products to promote demand and attract tourists to Quang Ninh. In 2024, the Festival has the theme: "Quang Ninh - Destination of culinary quintessence" held from December 26-29, 2024 at Sun Carnival Plaza Square, Ha Long Street, Bai Chay Ward (Ha Long City) with a series of activities such as: Introducing unique cuisine and products, culinary arts, cocktail making by famous people; art programs, folk games; honoring typical booths, organizations, individuals... We expect to attract about 200,000-300,000 visitors to experience. It can be said that the 2024 Food Festival is the largest in scale in years, so far 130 units from 32 provinces and cities representing the three regions of North - Central - South have registered to participate; the number of booths has exceeded the set plan. Quang Ninh province has 65 units and enterprises registering nearly 130 booths, so far 11/13 localities in the province have participated. Some typical units with a large number of participating booths are: Quang Yen Town, Quang Ninh Hotel Association, Young Entrepreneurs Association, Red River Delta Tourism Association, Provincial Business Association, Quang Ninh Tourism Association... |
- This year, with the culinary competition, does the Organizing Committee set any different criteria than previous years ? What new elements does the Department of Tourism hope to find, discover and encourage in this competition?
+ It can be said that the Quang Ninh Food Festival has become a festival of Quang Ninh tourism, an opportunity for localities, businesses in the province and all three regions of North - Central - South of Vietnam to introduce products, chefs to demonstrate their talent in preparing dishes, drinks and exchange, learn experiences, improve skills. In 2024, the Organizing Committee encourages booths to focus on introducing typical cuisine of localities, regions, businesses, beautifully decorated, ensuring quality, ensuring good food hygiene and safety and good explanations to introduce brands and unique products to domestic and foreign tourists...
In addition, to promote the event's communication, the Organizing Committee will recognize booths with many visitors coming to enjoy the cuisine and products, post and get many likes, share the event's activities on mass media and social networks; organize food and drink tasting competitions at the booths...
- Through the sideline activities of the culinary festival, what values of Quang Ninh culture does the Department of Tourism hope to promote?
+ The art program and folk games of this year's Festival have the participation of hotels belonging to the Quang Ninh Hotel Association (Muong Thanh Bai Chay, Oakwood Ha Long, Hoang Gia). The performances are associated with the cultures of ethnic minorities in Quang Ninh such as Xam singing, Cheo singing, and love songs of fishermen in coastal areas of Quang Ninh such as: Ha Long, Mong Cai, Uong Bi, Dong Trieu, Dam Ha, Binh Lieu... Folk games include: Binh Lieu women's football, stick pushing, bamboo dancing, stilt walking, sack jumping, blindfolded pot smashing. The sideline activities will bring the atmosphere of "a rural market" of Quang Ninh, where visitors can explore the regional culture and some representative intangible cultural heritages of Quang Ninh and Vietnam. This is also a unique feature of this year's Festival, once again affirming that the Food Festival is a festival of Quang Ninh tourism, thereby promoting the unique culture of localities in the province to domestic and international tourists.
To promote, advertise and attract strongly for the event, the Department of Tourism has provided information about the event at the regular press conference; widely promoted on the media to attract a large number of people and tourists to know and participate; posted information and propaganda articles on the media, social networking sites, facebook, zalo, youtube, panpage pages such as Amazing Ha Long, Food tour Quang Ninh... We have issued a document requesting the Department of Information and Communications, localities and enterprises to provide promotional publications for propaganda at the event; posted news articles about the event's activities on the Department of Tourism's electronic information portal, Quang Ninh tourism DDCI page; directed tourism enterprises to promote the event on the media, build booths to promote Quang Ninh tourism at the event, arrange permanent staff to provide event information to reporters, people and tourists...
- What is the significance of the food festival in stimulating tourism in the province?
+ The culinary festival is an attractive tourism product of Quang Ninh. Organizing the festival at this time aims to increase the attraction of Quang Ninh tourism and is a premise to promote the development of Quang Ninh tourism in 2025 associated with the theme of the year "Breakthrough in economic development, creating momentum for the new term", demonstrating the will, effort and determination of the Quang Ninh tourism industry to overcome difficulties after the severe damage of storm No. 3, continuing the growth and development momentum to make Quang Ninh a safe, friendly and attractive "Four-Season Tourist Destination", striving to achieve the target of welcoming 20 million visitors in 2025, including 4.5 million international visitors, with total tourism revenue reaching 50,000 billion VND (equivalent to about 2 billion USD).
- Thank you for the interview!
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