The 2024 Vietnamese New Year Festival took place at Le Van Tam Park (District 1, Ho Chi Minh City), creating a Tet atmosphere ahead of schedule for both Ho Chi Minh City residents and especially those living far from home. The event attracted 90,000 visitors with many exciting activities, where Vietnamese culture and cuisine from the past to the present were vividly recreated and blended.
Tourists wait to see the art program at the Vietnamese Tet Festival.
After 4 days, the 2024 Vietnamese New Year Festival co-organized by the Ho Chi Minh City Department of Tourism and the Vietnam Culinary Culture Association with the coordination of the Department of Industry and Trade and other agencies and departments ended successfully on the evening of January 21.
During the 4 days, the festival's activities revolved around 5 main themes: "Watching Tet; Playing Tet; Traveling Tet; Eating Tet and Tet Market" at 150 booths. The festival attracted more than 90,000 domestic and foreign visitors to visit and experience, about 2,000 visitors higher than the organizers' initial expectation. Estimated revenue was nearly 50 billion VND.
Ms. Nguyen Thi Anh Hoa - Director of the Department of Tourism said that the Vietnamese Tet Festival has affirmed its potential to become an annual cultural - tourism event of the City. The festival also contributes to preserving and promoting traditional customs, practices, and rituals, imbued with the cultural identity of the nation. At the same time, it contributes to positioning the tourism brand of Ho Chi Minh City - a friendly, vibrant, and exciting destination for residents and visitors.
Visitors enjoy food at the Festival
According to the reporter of Photography & Life Magazine, the programs at the Festival recreated the traditional Tet holiday, bringing to life the Tet cultural picture of the three regions of the North - Central - South. The performances brought the audience closer to the traditional beauty, from the joyful atmosphere of the Southern Tet streets to the solemnity and bustle of the Northern Tet festival.
Trading activities at the Festival
Tourists enjoy the game "to he"
Vietnamese conical hats and Vietnamese folk games
Tourists are interested in Ao Dai and Vietnamese national costumes
Banh tet pot at the Festival
Not only a place for relaxation and entertainment, the 2024 Vietnamese Tet Giap Thin Festival also plays an important role in promoting regional product linkage activities. This not only helps serve people's Tet shopping needs but also creates opportunities for local businesses and artisans to develop their products.
Perhaps for the people of Saigon, the days before Tet are the most crowded and bustling days. Therefore, the 2024 Vietnamese Tet Giap Thin Festival - an event combining entertainment space and activities honoring traditional culture has created a place of meaningful and profound connection between people and culture.
"I feel this year is happier than last year, there are more tourists coming here, there are more booths, maybe in 2024 people will really have a complete Tet after Covid-19. The activities here are also very exciting and diverse, giving visitors more unique experiences about culture, cuisine and customs," said a female visitor.
Bustling scene at the Festival
Through events like this, Ho Chi Minh City is gradually shaping itself as a friendly, vibrant and exciting destination, not only for local people but also an attractive destination for tourists. The success of this event not only promotes the tourism industry but also contributes positively to building a positive image of the city on the international tourism map.
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