Pho Van Cu Festival 2025: Celebrate Vietnamese flavors with Masan Consumer

With the desire to preserve and spread the core traditional values ​​of Vietnamese Pho flavor, Masan Consumer, Chin-su brand, and Vietnam Fish Sauce Association accompany the 2025 Van Cu Pho Traditional Festival to bring a cultural space imbued with identity with traditional rituals and delicious bowls of pho personally prepared by artisans of Van Cu village.

Specifically, in the 3-day event series, on the morning of April 6, the festival officially opened with many traditional cultural activities honoring the pho profession. Visitors experienced many attractive cultural activities, visited the pho cooking process, participated in folk games and enjoyed the original pho flavor from Van Cu, Nam Dinh .

Associate Professor, Dr. Tran Dang - Chairman of Vietnam Fish Sauce Association awarded the Special Prize of "Writing Contest on Pho" to Chu Thuy Trang with the article "Van Cu - the cradle of the famous Pho cooking profession in Thanh Nam land"

The chef's open kitchen counter cooks the broth, cuts the meat, and cooks the pho.

The spices that contribute to the flavor of pho include fish sauce and Chin-su chili sauce.

Traditional pho stalls are arranged so that visitors can watch the process of making a bowl of pho, from the preparation of ingredients, broth, and pho noodles. In addition, modern condiments such as chili sauce, tomato sauce and especially Chin-su fish sauce from Masan Consumer are also introduced, contributing to highlighting the flavor of pho, bringing a harmonious combination of tradition and modernity.

The Festival Committee and the Pho Van Cu Association prepare and bring pho offerings to the procession.

Pho Story, a prominent product of Masan Consumer, is developed based on the traditional pho recipe, preserving the rich flavor of the broth, soft and chewy pho noodles and the spirit of Vietnamese pho, bringing a convenient experience but still fully authentic to the domestic culinary community and international diners.

Over the years, Masan Consumer and the Chin-su brand have accompanied the Van Cu Village Pho Association as well as the Nam Dinh Province Culinary Culture Association, contributing to preserving and spreading the traditional values ​​of the pho profession. Masan Consumer's presence at the Van Cu Pho Festival 2025 is a testament to its commitment to honoring the origins of Vietnamese cuisine, from ancient core values ​​to modern creations.

The artisans of Van Cu village meticulously prepare each bowl of pho, from the handmade rice paper making stage, to the sweet broth simmered from bones with traditional spices from cinnamon, star anise, especially fish sauce... to create rich, authentic bowls of pho.

At the festival, more than 50 artisans from the Van Cu Pho Association prepared about 6,000 bowls of pho to serve diners, bringing the opportunity to enjoy authentic pho to thousands of visitors from all over the world.

Diners enjoy the original flavor of pho with the spicy and aromatic Chin-su seasoning.

This activity is not only an opportunity for tourists to enjoy pho but also has a profound meaning of spreading the value of Van Cu pho - a culinary heritage of Nam Dinh, while at the same time arousing pride in Vietnamese culinary culture.

The activities at the festival not only contribute to honoring traditional values ​​but also demonstrate the enduring vitality, adaptability and development of the pho profession in modern life. This is also a premise for the 2025 Pho Festival, which will be held at the Imperial Citadel of Thang Long, Hanoi in the near future.

Source: https://thanhnien.vn/le-hoi-pho-van-cu-2025-cung-masan-consumer-ton-vinh-huong-vi-viet-185250406162823496.htm