On the morning of February 26, in Buon Ma Thuot City, the Organizing Committee of the 9th Buon Ma Thuot Coffee Festival 2025 held a press conference to inform about the Festival.
This is the third time the Festival Organizing Committee has held a press conference about the Festival after two press conferences in Ho Chi Minh City and Hanoi.
Special art performance at the press conference.
Attending the press conference were Permanent Vice Chairman of Dak Lak Provincial People's Committee Nguyen Tuan Ha, Head of the Festival Organizing Committee; representatives of relevant departments, branches, and localities; representatives of sponsors, Festival media ambassadors, and a large number of reporters and journalists from central and local news agencies and newspapers.
The 9th Buon Ma Thuot Coffee Festival in 2025 with the theme "Buon Ma Thuot - Destination of world coffee" will take place from March 9, 2025 to March 13, 2025 in Buon Ma Thuot City and some localities in the province.
Permanent Vice Chairman of the Provincial People's Committee Nguyen Tuan Ha spoke at the press conference.
The 9th Buon Ma Thuot Coffee Festival in 2025 will have 17 official activities with many new contents, different from the 8 previous ones such as: Digital content creation contest to promote the Festival on the internet environment; Groundbreaking ceremony of Trung Nguyen Legend Energy Coffee Factory; Coffee camp "Accompanying, sharing" at the historical - cultural relic site of CADA Plantation, Krong Pac district; Groundbreaking ceremony of the Trade Center - Hotel - Housing Complex Project at 02 Mai Hac De Street, Buon Ma Thuot City; Groundbreaking ceremony of the Investment Project to build and operate infrastructure of Phu Xuan Industrial Park...
In particular, at the Opening Ceremony of the Festival taking place on the night of March 10, 2025, General Director of the International Coffee Organization (ICO) Vanusia Noguiera will attend and deliver a welcome speech. This is the first time an international representative has come to the Buon Ma Thuot Coffee Festival, marking an important step forward in raising the position of Vietnamese coffee on the world map.
Miss Universe Vietnam 2017, Top 5 Miss Universe 2018 H'Hen Niê - Media Ambassador of the Festival shared at the press conference.
At the same time, the Festival will also feature performances by many famous artists and singers. On the opening night of the Festival, there will be a 15-minute mid-range fireworks display to celebrate the Festival. For the Light Festival taking place on the night of March 12, there will be 500 drones performing in the sky...
Currently, Dak Lak province is urgently and hastily implementing many activities to prepare for the organization of the Festival. Information about the Festival Program is posted, updated regularly and fully on the Dak Lak Provincial Electronic Information Portal (http://daklak.gov.vn); Buon Ma Thuot Coffee Festival's electronic information page (http://lehoicaphe.vn); Buon Ma Thuot Coffee Festival's Fanpage (https://www.facebook.com/lehoicaphevn).
In the preparation process for the 9th Buon Ma Thuot Coffee Festival in 2025, communication plays a very important role in promoting and introducing the Festival. The Organizing Committee invited Miss Universe Vietnam 2017, Top 5 Miss Universe 2018 H'Hen Nie and Miss Vietnam Tourism Ambassador 2024 Dinh Thi Hoa to be the Festival's Communication Ambassadors. At the same time, they invited the team of communication workers and content creators on social networking platforms to participate in the role of communication, contributing to promoting the cultural beauty imbued with the identity of Dak Lak to domestic and foreign tourists.
Reporter Hoai Thu - Vietnam News Agency Resident Office in Dak Lak asked a question at the press conference.
At the press conference, the Organizing Committee answered reporters' questions related to the 9th Buon Ma Thuot Coffee Festival in 2025 such as: new, unique and outstanding features attracting tourists in the Buon Don Elephant Festival; solutions to continue sustainable development of the coffee industry; export activities of specialty Cascara coffee husks to the Korean market of Dak Lak 2/9 Import-Export Company Limited (Simexco Daklak); activities to promote Buon Ma Thuot Coffee to the world in the coming time by the Festival's Media Ambassadors; work to ensure security and order, food safety and hygiene as well as ensuring that accommodation establishments do not increase prices during the festival; positive and effective solutions to increase the value of coffee products, as well as increase income for coffee growers; ensuring safety when implementing drone demonstration flights at the Light Festival...
Reporter Bao Trung - Lao Dong Newspaper asked a question at the press conference.
The issues of interest to the press were fully informed by representatives of the Festival Organizing Committee; leaders of departments, branches and enterprises so that the press agencies could communicate them to a large number of people and tourists at home and abroad.
Speaking at the press conference, Standing Vice Chairman of Dak Lak Provincial People's Committee Nguyen Tuan Ha emphasized that the 9th Buon Ma Thuot Coffee Festival in 2025 is an important trade promotion activity, a good opportunity for managers, businesses and friends around the world to meet, exchange business cooperation, contributing to promoting the Buon Ma Thuot coffee brand, promoting investment, connecting trade, developing tourism, introducing unique images of coffee culture, people, potentials and strengths of the province, creating an image of a dynamic, friendly, polite and hospitable Dak Lak.
Miss Vietnam Tourism Ambassador 2024 Dinh Thi Hoa - Media Ambassador of the Festival shared at the press conference.
In order for information about the Festival to reach the people and tourists at home and abroad, the Festival Organizing Committee hopes to receive the attention, companionship, coordination and support of news agencies and the press in promoting and spreading the values, messages, content of the programs and activities of the Festival so that the 9th Buon Ma Thuot Coffee Festival in 2025 will take place successfully and leave many good impressions in the hearts of the people and tourists.
The 9th Buon Ma Thuot Coffee Festival in 2025 is a practical activity to celebrate the 50th anniversary of Buon Ma Thuot Victory Day, the liberation of Dak Lak province (March 10, 1975 - March 10, 2025). This is also an important event, contributing to promoting the Buon Ma Thuot Coffee brand, building the image of Buon Ma Thuot city as the "Coffee City of the World"; contributing to enhancing the position of the Vietnamese coffee industry in the international arena and promoting the socio-economic development and tourism of Dak Lak province...
Source: https://daklak.gov.vn/-/le-hoi-ca-phe-buon-ma-thuot-lan-thu-9-nam-2025-se-dien-ra-17-hoat-ong-chinh-thuc-ac-sac-hap-dan
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