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| Illustration photo (Photo: Internet). |
(PLVN) - On September 29-30, 2024, the Vietnam Fruit Festival will be held for the first time in Beijing, China with the participation of many large agricultural enterprises in Vietnam and specialized agricultural associations, importers, and suppliers of China.
This will be one of the important trade promotion events for fresh fruits and vegetables and processed products of Vietnam that are allowed to be officially imported into China.
On September 5, the Trade Promotion Agency (Ministry of Industry and Trade) said that implementing the results achieved after the visit of General Secretary and President To Lam to Beijing and the initiative of the Minister of Agriculture and Rural Development, Ministry of Industry and Trade, together with the 13th Session of the Vietnam-China Economic and Trade Cooperation Committee, the Ministry of Industry and Trade co-ordinated with the Ministry of Agriculture and Rural Development to organize the 1st Fruit Festival in Beijing, with the cooperation of the Embassy of Vietnam in China, the Vietnam Fruit and Vegetable Association and Chinese partners.
With the theme "Vietnamese Fruits - Four Seasons of Deliciousness", the Festival includes 01 national pavilion with an area of 200-500m2 at Tan Phat Dia Agricultural Products Distribution Center, Phong Dai District, Beijing City. This is the largest fruit wholesale market in Beijing, distributing all kinds of fruits from the world officially imported into China. The center not only serves the needs of more than 22 million people in the capital Beijing but also neighboring localities such as Hubei, Tianjin... The center gathers many prestigious fruit distribution enterprises with large consumption in China, equipped with cold storage infrastructure, modern transportation and preservation equipment for fresh fruits.
The Festival's national pavilion is expected to have 12 islands displaying specialized products of fruits and sweet potatoes that have been officially exported to China and 01 island of general products for Vietnamese businesses to display, introduce and serve visitors to experience the products.
The promotional message of Vietnamese fruits expected to be brought to the capital of a country of over 1.4 billion people this time is expected to be "Vietnamese fruits - Four seasons of deliciousness" (Sino-Vietnamese pronunciation: Vietnam Water Fruit - Four seasons of deliciousness") with the intention of promoting the class of Vietnamese fruits that are delicious in all four seasons, with a unique taste and flavor compared to fruits that are not grown in the special climate and soil like in Vietnam.
Within the framework of the Festival, there will be direct trading activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and seminars on the export potential of Vietnamese fruit.
According to the Trade Promotion Agency, for many years, China has been Vietnam's largest trading partner. The total two-way trade turnover between Vietnam and China accounts for 1/4 of Vietnam's total import-export turnover with the world.
On the other hand, Vietnam is one of China's largest trading partners in the world, and China's largest partner in ASEAN.
Vietnam's fruit and vegetable export value in the first 6 months of 2024 reached 3.33 billion USD, an increase of 24.3% over the same period in 2023. Of which, the export turnover of Vietnamese fruits and vegetables to China reached 2.1 billion USD, accounting for 64% of the total export turnover, with many products and brands having a solid position in China, favored by consumers.
However, in recent times, Vietnamese fruits have mostly been exported through border trade, small-scale trade and directly to southern Chinese provinces bordering Vietnam, such as Guangxi and Yunnan.
"To develop sustainable exports and gain higher value, penetrate deeper into the Chinese market, Vietnamese fruit exports need to strongly shift to official channels combined with image and brand promotion" - said the Trade Promotion Agency.
According to this unit, the organization of the Fruit Festival in Beijing aims to promote the brand and image of delicious and nutritious tropical fruits of Vietnam, and will attract the attention and participation of many Chinese and international enterprises. This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote the brand and image of typical fruit products, as well as to find customers and increase trade activities.
This event will open up the basis and experience for organizing specialized festivals more regularly not only in Beijing but also in the central and northern regions of China to connect and expand the export of Vietnamese fruits to this market.
Source: https://baophapluat.vn/lan-dau-tien-trai-cay-viet-co-le-hoi-rieng-tai-bac-kinh-trung-quoc-post524134.html
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