The Vietnam International Food Industry Exhibition 2024 (Vietnam Foodexpo 2024) opened on November 13, marking a breakthrough when it was the first to combine the traditional and virtual exhibition formats. Not only taking place at the Saigon Exhibition and Convention Center (SECC), the Exhibition also expanded to the digital space, connecting participants from all over the world.
With a creative combination of traditional exhibitions and advanced digital technology, this event promises to bring a completely new, convenient and innovative experience, meeting the needs of visitors and businesses in the digital age.
Vietnam Foodexpo 2024, taking place from November 13-16 in Ho Chi Minh City, is an important international trade promotion event of the largest scale in the field of food, agricultural and aquatic products in Vietnam. The exhibition is assigned by the Government to be chaired by the Ministry of Industry and Trade, and directly organized by the Trade Promotion Agency in coordination with relevant agencies within the framework of the National Trade Promotion Program.
Vietnam Foodexpo 2024 attracts the participation of more than 500 booths of nearly 400 enterprises from more than 30 provinces and cities of Vietnam and nearly 20 countries and territories such as Germany, Spain, Italy, countries of the European Union (EU), Russia, Japan, Korea, China, India, Malaysia, Thailand...
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| Deputy Minister of Industry and Trade Phan Thi Thang speaks at the opening ceremony of Vietnam Foodexpo 2024. (Source: Ministry of Industry and Trade) |
Speaking at the opening ceremony, Deputy Minister of Industry and Trade Phan Thi Thang emphasized that with its unique advantages and potential, the food industry is identified as one of Vietnam's key industries, playing an important role in promoting exports, creating jobs, increasing income for workers and developing the economy and society.
In the current context, implementing the Government's direction, aiming at the goal of sustainable development of the Vietnamese food industry, the Ministry of Industry and Trade has been actively coordinating with ministries/sectors, industry associations, organizations and enterprises to focus on promoting many activities and specific solutions in developing markets, improving product quality, building and developing brands to gradually increase the export value of Vietnamese food in the world market.
This year, Vietnam Foodexpo 2024 takes place on a digital platform with the ERP-integrated Virtual Reality Exhibition solution - VRTradeShow Deployed by OSB Group, providing businesses with a modern and optimal digital display space to help businesses promote exhibition display activities, trade connections and business cooperation in the digital environment.
VRTradeShow opens a whole new world of Virtual Reality Exhibition, strongly integrated with BizOS ERP system, supporting comprehensive business management. Vivid 3D virtual reality booths with real-time interaction capabilities bring a modern exhibition experience, helping businesses expand global connections and promote digital commerce. In particular, participants can interact directly with products through the 360-degree rotation feature to view details, adjust image quality right in the virtual exhibition space, and access the business website directly from this environment.
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Vietnam Foodexpo 2024 virtual reality exhibition on VRTradeShow platform. (Source: Ministry of Industry and Trade) |
Virtual Reality Exhibition Space with realistic and vivid 3D interface using Video Mapping technology, not limited by space and geographical time. The ERP system integration feature helps businesses easily synthesize and report on the effectiveness of the Exhibition, collect potential customer lists, introduce products, sell seamlessly and provide statistical reports, meeting the goals and requirements in the current digital transformation trend.
In addition, the Exhibition also supports virtual reality (VR) and augmented reality (AR) technologies, providing an impressive visual experience with high-resolution 3D graphics and realistic lighting effects. Users can interact in two ways with booth owners to receive product advice and experience features such as data analysis and statistics. This entire process can be accessed and visited directly on the browser without having to download and install any additional software.
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Mr. Tran Dinh Toan, Vice President of OSB Group welcomed the delegation of the Ministry of Industry and Trade and the Ambassador of the European Union to experience VRTradeShow. (Source: Ministry of Industry and Trade) |
The virtual exhibition Vietnam Foodexpo 2024 on the VRTradeShow platform made a strong impression with more than 200 booths from leading Vietnamese food enterprises, attracting a lot of attention from international importers. This event not only expanded trade opportunities but also received high appreciation from the Ministry of Industry and Trade and the Ambassador of the European Union thanks to the application of advanced digital technology, promoting connectivity and sustainable development.
Source: https://baoquocte.vn/lan-dau-tien-ket-hop-trien-lam-thuc-te-ao-va-trien-lam-truyen-thong-tai-vietnam-foodexpo-2024-293706.html
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