With the viewpoint that culture and people are the solid spiritual foundation, the resource for socio-economic development, and the important endogenous strength serving the development, in recent years, the province has focused on leadership, direction, and devoted many important resources to invest, build, and develop comprehensive culture. Thereby, both meeting the people's need for cultural enjoyment and propagating, mobilizing, and encouraging people to enthusiastically carry out patriotic emulation movements.
As a land rich in cultural identity with over 70 traditional festivals held annually, in recent years, the province has always paid attention to and devoted many resources to preserving and promoting traditional cultural values. Traditional cultural and historical festivals and days have been organized effectively, many festivals have been successfully restored, methodically, and in accordance with the traditional identity of the nation (Cultural and Sports Festival of the Dao, Tay, San Chi, San Diu ethnic groups...).
At the same time, a number of new festivals have been built into annual cultural products such as Yen Tu Spring Festival, Ha Long Carnival, Yen Tu Cherry Blossom - Yellow Apricot Festival, So Flower Festival, Golden Season Festival, Golden Tea Flower Festival... From here, a unique cultural space is created for people and tourists to have the opportunity to participate, learn, spread, promote and contribute to preserving and maintaining the unique cultural treasures, typical of each region in the province.

In addition, mass art, cultural and sports performances are regularly, enthusiastically and widely organized throughout the province. On average, each year there are more than 500 mass art performances and hundreds of festivals, competitions and performances; most villages and areas have established art teams to serve cultural activities, perform on holidays and New Year's Eve, etc.
Cultural programs are widely organized for all subjects and ages and are increasingly improved in quality, creating a healthy and useful playground for exchange, attracting the attention, follow-up and encouragement of the majority of people. Typical examples include: Residential Singing Festival, Cultural Festival of Villages and Areas, Melody of the Pink Age, Golden Nightingale, Revolutionary Song Propaganda Festival, Coal Industry Mass Art Festival, etc.
Not only in urban areas, cultural and artistic performances are also promoted in ethnic minority areas, mountainous areas and remote areas of the province. Thereby, contributing to narrowing the gap in information and cultural enjoyment between regions, integrating propaganda of the Party's guidelines and policies, and the State's policies and laws to all classes of people.

In fact, localities with strong mass cultural and sports movements are typical units in the movement "All people unite to build a cultural life", creating solidarity and cohesion in the residential community. Therefore, in order to develop, widely spread and enthusiastically promote cultural, artistic and sports movements in residential areas, the province has paid attention to investing in a synchronous system of grassroots cultural institutions.
By the end of 2023, at the provincial level, there will be a system of Museums, Provincial Libraries; Planning, Fair and Exhibition Centers; Provincial Sports Complex. 13/13 district-level localities have libraries, 12/13 localities have cultural and sports centers; the whole province has 75/177 commune-level cultural houses; 1,448/1,452 village cultural houses.
In addition, there is a system of cultural and sports facilities serving workers, civil servants and laborers; a system of grassroots cultural and sports facilities serving youth, teenagers and children. In addition to cultural and sports facilities invested and managed by the state, cultural and sports facilities invested and built by private enterprises are increasingly developing, contributing positively to improving people's demand for cultural enjoyment and creating unique tourist attractions in the area.

The activities of developing reading culture and serving readers in the library system continue to be maintained from the province to the grassroots. Up to now, 100% of cities, districts, towns, and schools in the province have libraries, 80% of communal cultural houses have bookcases. The emergence of reading culture on the internet has also created a modern reading method, providing a huge amount of information and knowledge to a large number of readers. According to annual statistical reports, the number of readers accessing the Provincial Library's electronic library each year is up to nearly 40,000.

With investment and adequate attention to the province's cultural development, the spiritual life and the need for healthy entertainment of the people are constantly improved. At the same time, mobilizing the participation of all classes of people in preserving, promoting and "awakening" cultural values, creating a solid foundation for tourism development in Quang Ninh.
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