In 2025, Vietnam's tourism industry aims to welcome 22-23 million international visitors – a remarkable figure that demands a comprehensive transformation of the tourism ecosystem. This not only demonstrates a strong determination to recover the economy after the pandemic but also reflects Vietnam's potential and attractiveness to the international community. However, according to industry experts, achieving this goal requires clarifying the decisive factors.
According to the latest report from the General Statistics Office, in January 2025, the number of international visitors to Vietnam reached nearly 2.1 million, an increase of 18.5% compared to the previous month and a 36.9% increase compared to the same period last year.
According to the Vietnam National Tourism Administration (Ministry of Culture, Sports and Tourism), the Lunar New Year holiday of the Year of the Snake saw a significant increase in the number of international visitors in many localities. Specifically, Quang Ninh is estimated to have welcomed 228,700 visitors; Da Nang is estimated to have welcomed over 228,000 visitors, a 29% increase compared to the same period in 2024; Quang Nam is estimated to have welcomed 157,000 visitors, a 40% increase; Hanoi is estimated to have welcomed 142,000 visitors, a 15.8% increase; Ho Chi Minh City is estimated to have welcomed 87,300 visitors, a 16.5% increase...
These are positive initial signs, suggesting a bright future for Vietnamese tourism in 2025.
First, it's important to recognize that international tourist markets are undergoing a significant shift. Traditional markets like China, South Korea, and Japan continue to be major sources of tourists, but new markets such as India, Southeast Asia, and European countries are opening up significant opportunities. To fully exploit the potential of these markets, Vietnam needs to improve the quality of services and provide more unique and diverse tourism experiences. Infrastructure, especially transportation, hotels, resorts, and other facilities serving tourists, must be heavily invested in.
Furthermore, a crucial factor that cannot be overlooked is the strengthening of international tourism communication and marketing. Building the image of Vietnamese tourism should not only rely on its natural advantages but also be enhanced through campaigns promoting night tourism, eco-tourism, and heritage tourism – trends that are attracting international tourists. Organizing tourism events and cultural festivals will be excellent opportunities to create highlights and enhance the brand value of Vietnamese tourism.
Furthermore, maintaining and developing sustainable tourism products is essential. Tourists are increasingly concerned about minimizing their environmental impact while traveling. Therefore, developing ecotourism, rural tourism, or experiential tourism linked to environmental protection will be a crucial trend in attracting international tourists. In addition, experts note that tourism services and products are inseparable from the quality of human resources. A team of professional tour guides with a deep understanding of culture and history, along with fluent English communication skills, will make a significant difference in the tourist experience.
To achieve the target of attracting 23 million international tourists, authorities need to establish appropriate support policies, simplify entry procedures, and strengthen air connectivity between tourist destinations and countries worldwide . In particular, upgrading digital infrastructure and developing smart tourism will be key factors in retaining tourists and achieving strong long-term growth in international visitor numbers.
The target of welcoming 22-23 million international tourists reflects the high expectations of Vietnam's tourism industry. Some argue that this is not an easy goal, but it is not impossible either. However, others express the view that we shouldn't just chase numbers, as numbers only tell a part of the story, not the whole picture. We need to focus on substance, so that Vietnam, with its unique beauty and distinct tourism strengths, can soon become a destination for luxury and high-quality tourism. In other words, Vietnam must become a destination for "super-rich" tourists. Therefore, Vietnam needs a comprehensive strategy, combining infrastructure improvement, service quality enhancement, the development of innovative tourism products, and enhanced international marketing. All these factors will create a strong Vietnamese tourism industry capable of competing and attracting international tourists in the context of increasing globalization.
It can be said that Vietnam's tourism industry is facing a golden opportunity to rise and assert its position on the international tourism map. However, to attract international tourists, we cannot rely solely on traditional factors but must combine them with innovative strategies, sustainable development, and improved service quality. This is the only way for Vietnam's tourism industry to achieve this ambitious goal.
Source: https://daidoanket.vn/lam-gi-de-don-23-trieu-khach-quoc-te-10299445.html
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