Retail Market Expectations

In 2025, Quang Ninh's retail industry is expected to continue to grow strongly thanks to the solid foundation of the distribution system, the recovery of the domestic and foreign economies, and the expansion of the "big guys" in the retail sector. In addition, the boom of e-commerce and multi-channel sales methods will create promising growth opportunities.

Market Management Team No. 3 organizes legal propaganda and supervises business activities at Cam Dong market (Cam Pha city). Photo: Nguyen Chien

In 2024, trade and service activities in Quang Ninh have made positive progress, contributing to brightening the overall economic picture of the province. Total retail sales of goods and consumer service revenue in the province is estimated to increase by 12.9% over the previous year. Most groups of goods and services have positive growth. These results are evidence of the stable development and expansion potential of the province's retail market in the coming time.

To achieve that result, the province has implemented a series of important solutions such as strengthening trade promotion, organizing activities to connect supply and demand between Quang Ninh and provinces and cities across the country, helping businesses expand their product consumption markets. Effectively implementing the campaign "Vietnamese people prioritize using Vietnamese goods", bringing Vietnamese goods closer to consumers, supporting domestic enterprises to develop sustainably; improving market management, strictly controlling supply and demand, strictly handling counterfeit, fake and poor quality goods, ensuring a healthy business environment; developing commercial infrastructure; focusing on expanding the retail system in rural areas, helping people access quality goods more easily.

Shopping at Winmart Ha Long supermarket.

In particular, with a core role, the Department of Industry and Trade has actively monitored market developments, ensured adequate supply of essential goods, developed a modern trade infrastructure system; strengthened regional connectivity and linkage in trade promotion activities, and implemented a pilot market model to ensure food safety. Notably, it successfully organized the National Trade Promotion Program, namely the OCOP Fair in the Northeast region - Quang Ninh 2024; OCOP Quang Ninh Fair - Spring 2024, OCOP Quang Ninh Fair - Summer 2024; Vietnamese Goods Week; participated in 2 trade promotion programs in Hanoi and Da Nang; participated in 4 festival programs and trade fairs in China and Laos; 2 conferences to connect and support the consumption of agricultural products and OCOP products; organized and confirmed 12 trade promotion programs in the province.

Along with that is the innovation of trade promotion activities through organizing online sales sessions, consuming typical products, arranging booths to promote e-commerce activities, thereby creating conditions and support for cooperatives, enterprises, and units producing OCOP products to access online sales. Providing information on trade promotion programs in 25 provinces of Tien Giang, Kon Tum, Dak Lak, Thai Nguyen, ... and requesting the Department of Agriculture and Rural Development, the Office of New Rural Coordination, the People's Committees of localities, Business Associations, Young Entrepreneurs Associations and the Provincial Cooperative Union to coordinate in providing information to units and enterprises in the management field to know and proactively register to participate. Support information connection, promotion, introduction, connection for consumption of OCOP products and rural industrial products of 16 provinces/cities (Binh Thuan, Ha Giang, Can Tho ...) to supermarkets, convenience stores, distribution units in the province. Organize 2 conferences to raise awareness about the benefits of the 4.0 market model with non-cash payments and skills in applying digital solutions in trade promotion and e-commerce activities for 300 delegates who are market management boards, production and business households, and people in Quang Yen town, Dam Ha district. Coordinate with the Department of E-commerce and Digital Economy - Ministry of Industry and Trade, the Korea Small and Medium Enterprise Development and Startup Agency (KOSME) organized the Training Course "Supporting businesses to promote cross-border e-commerce applications" in Quang Ninh for... businesses, organizations, cooperatives, and business households in the province. Conduct a survey on the application of e-commerce by businesses and business households in the province; expand the Market 4.0 model of "Cashless payment".

Up to now, the whole province has 82 OCOP products connected to stable consumption in modern consumption channels (Go! Ha Long supermarket, MM Mega Market, Winmart, Aloha...), clean agricultural product convenience stores and 82 OCOP product shopping points, typical products of the province serving tourists. 123 OCOP products of the province have been consumed in a number of markets in major provinces and cities across the country such as Hanoi, Hai Phong, Da Nang, Nam Dinh, Hung Yen, Hai Duong; 393/393 OCOP products with 3-5 stars are on e-commerce platforms. 100% of central markets accept payment of fees, electricity and water bills through non-cash methods; the number of business households in the market accepting non-cash payment methods is about 83%. Currently, localities and business households are continuing to maintain 100% of class 1 and class 2 markets and expanding, striving to reach 100% of markets in the area.

In 2025, the province's retail industry is expected to continue to maintain strong growth momentum thanks to the stability of the economy and the sustainable development of commercial infrastructure. Along with the digital transformation trend and the boom of e-commerce, the Quang Ninh retail market will have great opportunities to develop strongly. In particular, the combination of traditional and online retail channels will be the main driving force to help businesses reach customers more effectively, while enhancing the shopping experience.

Currently, the Department of Industry and Trade is continuing to implement policies to support businesses, encourage investment in modern trade infrastructure, expand distribution channels and improve service quality. The Department will also promote the development of a multi-channel retail model, combining traditional trade and e-commerce, to meet the increasing needs of consumers. In addition, trade promotion programs, promotions and consumer fairs will be organized to stimulate demand and expand the market. In addition, market management will be strengthened, goods quality control will be controlled, trade fraud and counterfeit goods will be strictly handled, and consumer rights will be protected. At the same time, attracting investment from large retail corporations, developing modern logistics and supply chains will also be focused on to create a solid foundation for the development of the retail industry in 2025.

Despite facing many challenges in the context of a volatile global economy, the Quang Ninh retail industry still recorded positive results in 2024 and is expected to have a strong breakthrough in 2025 thanks to the recovery prospects of the Vietnamese economy. In the long term, with rapid urbanization, strong development of e-commerce and increasing income and living standards of people, the retail industry will have many opportunities to develop remarkably. These factors not only promote the growth of the consumer market but also create solid momentum for the Quang Ninh retail industry to confidently achieve its goals in 2025.

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