Along with the opening of a new headquarters in District 8, Ho Chi Minh City, TNI King Coffee Co., Ltd. has contributed to taking care of local people's lives through the WeHome Café business model donation program.
On October 18, 2024, King Coffee announced the opening of its new headquarters in District 8. The event marks an important step in the journey of expanding the scale and presence of the brand in key areas of Ho Chi Minh City.
To celebrate this presence, King Coffee has launched activities demonstrating its social responsibility (CSR) by taking care of the lives of local people through the WeHome Café business model donation program under the Women Can Do project. The project was initiated by Ms. Le Hoang Diep Thao, CEO & Founder of King Coffee.
According to King Coffee, “Women can do - Women start-up 4.0” is a project with a vision to contribute to improving the economic and social life of Vietnamese women, especially those in difficult circumstances. Through the WeHome Café business model, the project not only helps women have the opportunity to start a business, but also provides knowledge, skills and comprehensive support so that they can confidently own their own business. The appearance of King Coffee in District 8 not only brings economic value to the area, but also contributes to creating a fair business environment, supporting local women's communities.
The project is committed to providing opportunities for 100,000 women across Vietnam, contributing to promoting gender equality and local economic development. The project "Women can do - Women start-up 4.0" is organized by the Vietnam Women's Union in collaboration with TNI King Coffee Company Limited. The project accompanies and supports women to start a business within the framework of the National Project 939 "Supporting women to start a business in the period of 2017 - 2025" approved by the Prime Minister on June 30, 2017.
On the first day of its launch, King Coffee donated a series of WeHome Café models to women in District 8, creating opportunities for start-ups and economic independence for many families. In addition, the project also organized training sessions, instructing on how to operate and develop sustainable businesses for women who received support.
According to King Coffee, the presence of the brand in District 8 demonstrates Ms. Le Hoang Diep Thao's strong commitment to bringing real value to the community, not only through quality products but also through meaningful social activities. In the future, King Coffee will continue to promote the WeHome Café Business Model Granting Program, helping women across the country to start a successful business, create a stable life and contribute to improving the lives of the entire community.
King Coffee is the coffee brand of Ms. Le Hoang Diep Thao. In October 2016, under the management of Ms. Le Hoang Diep Thao, King Coffee was first launched in the United States. Within 1 year, this brand quickly exported to many major markets around the world. In July 2017, King Coffee returned to Vietnam and was present in 64 provinces and cities nationwide. Currently, King Coffee is present in over 120 countries and territories, including major markets such as China, the United States, Japan, Russia, Singapore, Korea, etc.
In 2023, Singapore-based Asia Business Outlook magazine voted King Coffee as one of the Top 10 leading coffee companies in Southeast Asia. In addition, King Coffee has been present at Costco Wholesale, the largest wholesale chain in the US. After only 4 months, King Coffee 3in1 is one of the best-selling products at this wholesale chain.
Recently, King Coffee announced that it has been present on the shelves of more than 1,300 stores in the TJ Maxx retail chain in the United States. In addition, in the Australian market, King Coffee is present on the shelves of many other famous wholesale and retail supermarket chains such as Woolworth and Costco. This is considered an event marking a big step forward in King Coffee's international market expansion. In the future, King Coffee is determined to continue to penetrate other international supermarket chains such as Walmart, Sam Club, Kroger.
Hong Nhung
Source: https://vietnamnet.vn/king-coffee-tao-dau-an-voi-chuoi-hoat-dong-ho-tro-phu-nu-quan-8-2334033.html
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