KIDO enters the spice industry, 'entering the battle' with fish sauce and seasoning powder

After purchasing 68% of Tho Phat shares, KIDO continues to launch fish sauce and seasoning powder under the brands Tuong An and Tuong An Unicook. The four seasoning products that KIDO has launched this time are Tuong An 400-protein anchovy fish sauce, Tuong An 32-protein anchovy fish sauce, Tuong An Unicook seasoning powder for young ribs and Tuong An shiitake mushroom seasoning powder. KIDO plans to develop essential product sets that go together including cooking oil, seasoning powder, fish sauce, margarine, etc. during this Lunar New Year to help points of sale and consumers have more choices and diversify their product experiences. According to Mr. Tran Le Nguyen, General Director of KIDO Group, seasoning powder has become a potential product line of this unit. With two new products, fish sauce and seasoning powder, KIDO uses the advantage of the Tuong An brand to penetrate each region. Along with that is the human resources, logistics system, distribution channel including a system of 450,000 available points of sale of essential products. Besides, there are modern shopping channels, e-commerce platforms, including E2E (Shopping and entertainment channel, trade promotion on TikTok platform) to spread the image. With an ecosystem of products in the ice cream, fresh cakes, spices (cooking oil, fish sauce, seasoning powder), KIDO is one of the leading enterprises in the field of consumer goods production in Vietnam. According to a market research report conducted by Euromonitor International, the market size of the spice industry in Vietnam in 2022 will reach 35,707 trillion VND. Of which, fish sauce accounts for the largest proportion with a total scale of 15,214 billion VND. Also in this report, the spice industry is forecast to reach 40,812 trillion by 2026. According to Tran Le - VietnamFinance Source: https://www.kdc.vn/tin-tuc/tin-tuc-su-kien/kido-lan-san-nganh-hang-gia-vi-tham-chien-bang-nuoc-mam-va-hat-nem