These days, businesses, shopping malls, supermarkets, and stores in the province are bustling with promotional programs with attractive price incentives to stimulate consumption on Black Friday.
Canifa Viet Tri fashion store launches Black Friday promotion program from November 15 to December 1.
Black Friday is considered the biggest discount festival of the year, taking place on the last Friday of November every year. This year, Black Friday falls on November 29. In response to this event, many businesses, supermarkets, stores, and shopping centers in the province have hung up discount signs with special offers such as: 50% deep discount; sale up to 80%; flat price 49K, 99K, 129K... for all products. In addition, there are programs such as: Buy 2 get 1 free, buy 1 get 1 free gift at the store and on online platforms...
The bustling atmosphere of Black Friday includes fashion clothing, shoes, bags, home appliances, electronics... From big brands like Nem, Format, Pantio, Evadeva, Sido... to mid-range brands like Tokyolife, Yody, Leika... all have ready sources of goods and human resources to serve customers' shopping needs.
To attract customers, this year, Canifa Viet Tri fashion store - Hung Vuong street, Gia Cam ward, Viet Tri city has hung up discount signs, decorated with accessories in black and red tones to create its own style and brand since the beginning of November. More than 40,000 fashion products of all kinds are also neatly arranged on shelves and hangers, waiting for customers at preferential prices. Mr. Pham Hoang Minh - Store manager said: Canifa officially launched the Black Friday shopping festival season from November 15 to December 1. Compared to last year, this year the system launched the promotion program earlier and longer. In particular, there are many products with discounts of up to 50% such as: Autumn and winter items, sweaters, thin sweatshirts... which are products that are popular with customers at this time. In addition, the system also implements additional programs when shopping such as giving discount coupons for eligible bills when paying by scanning VNPay codes...
The number of customers shopping on Black Friday increased compared to normal days at Thu Cam mother and baby store, Gia Cam ward, Viet Tri city.
If on normal holidays, the average discount is only 10-50%, on Black Friday, promotional activities are more vibrant and bustling. Many product lines and product groups have deep discounts of up to 80%. This is the top concern of customers when choosing to buy products.
At Mediamart Viet Tri electronics store, the message "Black Friday 10 dark days - Unbeatable cheap" is being widely deployed at all stores in the province and the supermarket's communication channels with many product lines discounted up to 70%. In fact, at Mediamart Viet Tri, there are quite a few products with discount signs next to the original selling price for customers to easily compare. Promotional products focus on household appliances, kitchenware, and electrical appliances. Equipment to welcome the cold of early winter such as: Heaters, fan heaters, and clothes dryers are also deeply discounted. The program implementation period is from November 22 to December 1.
In fact, this year, businesses, stores, and supermarkets in the province have implemented Black Friday promotions lasting an average of 10-15 days instead of just one day as before. Mr. Dam Anh Hung - Manager of Trung Hue Sports Supermarket, Gia Cam Ward, Viet Tri City, said that extending the promotion period will create conditions for customers to arrange many suitable time frames to choose satisfactory products, suitable for their needs; at the same time, the store also has time to promote and attract more customers.
The Black Friday shopping atmosphere is not only bustling in traditional markets, welcoming this year's Black Friday event, e-commerce platforms are also exploding with promotional programs. Through research, it is known that major e-commerce platforms such as Shopee, Lazada... have also launched many deep discount programs such as: Free shipping, discounts up to 50% and gift vouchers for shopping...
Taking advantage of the deep discount opportunity, many consumers have paid attention, made a list of items to buy and arranged them in order of priority to avoid getting lost in the "matrix" of discounts. Ms. Luong Thi Ngoc, Minh Phuong ward, Viet Tri city said: Fashion items and household items are always my priority to buy during this time because of the diversity of designs, brands and most importantly, reasonable prices, helping to save a significant amount of money. This also contributes to reducing the pressure of spending in daily life.
Many food and consumer goods at Winmart+ supermarket are also discounted.
The Black Friday promotion program is not only an opportunity for consumers to shop at a cost savings but also an opportunity for retailers and businesses to promote their business to achieve growth targets in the final period of the year. Although, in recent years, the number of shoppers is not too crowded, the atmosphere is much more bustling than usual.
Along with massive promotions, Black Friday also requires consumers to filter information, be wary of dishonest promotional tricks or sell poor quality goods. Customers also need to pay attention to choosing to shop at genuine stores, big brands to ensure product quality; check the details of product quality, return and warranty policies before buying, especially, pay attention to checking and verifying information when receiving promotional emails and messages, discount offers...
To contribute to stabilizing the market and protecting consumers, the provincial authorities have directed businesses and guided traders to participate in promotional activities and programs and pay attention to product promotion and marketing, affirming brand reputation in appropriate and practical forms; at the same time, strengthen inspection, supervision, statistics, publicity and transparency of promotional programs so that consumers can truly benefit from promotions...
Ha Nhung
Source: https://baophutho.vn/kich-cau-tieu-dung-dip-black-friday-223418.htm
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