The unique beauty of handmade knitted bags or handmade earrings is always the center of attention for art fashion lovers. There are many handmade fashion brands born from the endless passion of young women who are skillful, good at housework, have a sense of fashion and aesthetics.
From childhood hobby ...
In 2020, during her maternity leave, Ms. Le Thi Ngoc Dung (40 years old, founder of the brand Le's Atelier) decided to give up her stable job as an Information Technology graduate to "start a business" with accessories and clothing made from scrap fabric and other environmentally friendly materials.
Ms. Dung said that denim or brocade scraps are "precious" materials for "green circulation" earrings.
Earrings made from fabric and scrap brocade are easy to match with many outfits, and their style ensures uniqueness.
The unique and sophisticated items that Ms. Dung makes, as if they were made by the hands of artisans in a craft village, are loved by many customers. At first, she supplied products to the fashion brand La Pham to "pair" with their designs. Later, La Pham's customers fell in love with Le's Atelier and placed special orders with Ms. Dung.
Although she has just started her business and still has to spend time taking care of her children and taking care of the family, the moments when she can sit and indulge in beautiful handmade items such as bracelets, bangles, earrings, bags, wallets, etc. are extremely enjoyable moments for Ms. Dung. She said that this has been her dream since childhood - to own a beautiful fashion shop based on the home economics lessons her mother taught her in the past.
Le's Atelier's earrings, knitted and crocheted bags... are all handmade by Dung, one by one.
...to a private handmade fashion brand
Ms. Dung said that each earring takes her 3-4 hours to make. Each knitted or crocheted bag takes her 1-2 days to a week. The stage of "thinking" of the design and choosing the color for the product is the longest for her, taking a week or sometimes a month to find inspiration. The materials to make Ms. Dung's products are mostly from scraps of fashion fabrics. For some high-end products, Ms. Dung finds the materials and orders them from abroad.
Le's Atelier's scrap fabric earrings followed La Pham to London Fashion Week and were very popular with European customers.
These braided wool earrings add both a "vintage" and "wild" look to the wearer.
Ms. Dung shared: "Handmade products or handmade fashion items are increasingly becoming a trend loved by young people. They have a unique beauty that cannot be found in mass-produced products. If made from natural materials such as fabric, wood, leather... or from surplus materials (following the trend of circular and recycled fashion), it is also guaranteed to be environmentally friendly. Each handmade product contains the passion and affection of the person who made it, when it reaches the user, it creates a double value, expressing profound spiritual values...".
Some products of Le's Atelier are handmade by Ms. Dung
When asked about the challenges of running a handmade fashion brand made from surplus fashion materials and green materials, Ms. Dung said: "The green fashion and handmade fashion market is increasingly vibrant with the emergence of many new brands. Young people are all very creative, so they all create their own unique features from their own strengths, creating a significant competitive "atmosphere". Along with that, handmade products take a long time to produce, so wanting to make them quickly and in large quantities (to increase sales and profits) is not easy".
Handcrafted woolen earrings are especially suitable for velvet designs during festive seasons or formal events.
According to Ms. Dung, besides difficulties, handmade fashion also opens up many opportunities. For example, more and more consumers are looking for unique, personal products, creating a larger market.
In addition, this sector also creates jobs for special workers such as housewives, the elderly, students or craftsmen, contributing to improving common life.
"From here, the opportunity for self-development is also very good. People who work "Freely create and develop your abilities while buyers can freely express and experience. Importantly, capital to build fashion brands does not need much, resulting in low risk, this is also considered an advantage," Ms. Dung added.
Source: https://thanhnien.vn/thoi-trang-tre/khuyen-tai-tai-che-tui-dan-doc-dao-cua-me-bim-185240929024501614.htm
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