Recently, Mobile World has attracted the attention of many users and the technology world when it directly challenged the “two giants” in the technology retail industry, with the message “Cheaper than cheap ones”. This system not only deeply discounts phones and MacBooks up to 12 million VND, but also brings customers “outstanding values”, from outstanding products, outstanding benefits and outstanding experiences throughout the shopping journey.
Mobile World brings customers outstanding value throughout their shopping journey.
Explaining this strategy, Ms. Phung Phuong, a media representative of Mobile World, said that some customers are after price, looking to buy at cheaper places. However, the majority still aim for value, including product quality, service, benefits, etc., as well as customer experience.
Capturing that psychology, Di Dong Viet, on the one hand, offers attractive prices for price-sensitive customers, on the other hand, strives to create and transfer superior value to value-conscious customers.
“ Di Dong Viet’s motto has always been consistent. Although Di Dong Viet’s prices are always very competitive, Di Dong Viet does not compete on price, but on value. The big guys started a price war, we were forced to “fight” with a price “cheaper than the cheap ones”, but Di Dong Viet’s victory is still largely in value ”, Ms. Phuong emphasized.
Mobile World brings customers outstanding benefits from services, warranty policies, after-sales services, and accompanying purchase incentives.
Therefore, many customers decide to choose Di Dong Viet to buy technology products, including Mr. Ha Nam (living in District 3, Ho Chi Minh City). Mr. Nam said that he chose Di Dong Viet not only because the prices here are very attractive, but also because of the "Outstanding values" that he received during the shopping process at Di Dong Viet.
“ I am very impressed with the staff of Di Dong Viet, everyone is very enthusiastic and friendly, from the security guard to the consultants and sales staff. There are also many attractive promotions when buying accessories and genuine warranty packages, 1-for-1 extended warranty within 12 months of Di Dong Viet, which also helps me save more money than buying accessories outside, and feel more secure during use ”, Mr. Nam shared.
Many users choose Di Dong Viet to shop for technology products.
It is known that "outstanding products" at Mobile World are genuine products, always accompanied by outstanding services to help users own the product easily and use it with peace of mind.
“Outstanding benefits” at Di Dong Viet are thanks to the special and outstanding purchasing, warranty, after-sales, customer care policies… that go beyond the genuine requirements. “Outstanding experience” at Di Dong Viet is always accompanying to give value to customers on the shopping journey, at every touch point with customers, before, during and after purchase.
With the business philosophy of “Transferring superior value”, Mobile World commits to providing customers with genuine products, along with outstanding benefits and after-sales services, at prices “cheaper than cheap ones”. Consumers will enjoy many outstanding benefits in terms of preferential policies, warranties, care, as well as superior experiences before, during and after purchase.
Bao Anh
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