On August 30, Ho Chi Minh City University of Medicine and Pharmacy Hospital (HCMUMPH) organized the 6th workshop in the series of events "Building and developing communication skills for healthcare professionals to create social impact" with the topic "Ideas to impact: Creating and implementing medical communication content".
The workshop attracted many medical experts and representatives from many medical facilities nationwide, to discuss and gain a deeper understanding of the importance of creating medical content, as well as effective methods to convey information accurately, easily understood and have a strong impact on the public.
In her opening speech, MSc. Do Thi Nam Phuong - Head of the Communication Center of University Medical Center, Ho Chi Minh City, said that in an era of information flooding digital platforms, the transmission of medical messages not only needs to be accurate but also close to and understand the needs of the public. Medical communication cannot stop at providing scientific information but needs to convey that information into stories that can touch the hearts and minds of listeners.
Dr. Do Thi Hoang Mai (middle), writer Quach Le Anh Khang (left cover) took a photo with Master Do Thi Nam Phuong at the program.
MSc. Nam Phuong also emphasized that creativity in medical content communication is not about changing the nature of knowledge, but about finding new ways of expression that make it easier for people to absorb.
Dr. Do Thi Hoang Mai - lecturer of Digital Marketing program at RMIT University Vietnam, shared about the application of modern communication principles in the medical field, creating content and context that must be closely linked to the emotions and psychology of the recipient. The authenticity of the message is the key to building trust and creating an emotional connection between the patient and the medical facility.
In addition, Dr. Hoang Mai also presented the "Customer Centricity" model - focusing on customers and how to apply this model to medical communications, in which doctors and nurses need to clearly understand the needs, concerns and habits of people in order to build messages that are not only medically correct but also suitable for the culture and social context of the recipient.
Dr. Hoang Mai emphasized the importance of leveraging technology and data to reach and monitor patients more effectively, ensuring that the information conveyed is always consistent with the healthcare organization's brand positioning, contributing to strengthening public trust and confidence.
Dr. Hoang Mai interacts with guests
Writer Quach Le Anh Khang - communications manager of Red Communications Company Limited, provided a practical perspective on the challenges that medical professionals are facing in conveying medical messages on social media platforms.
Writer Anh Khang shared that although social media is a powerful tool for spreading information, it also creates an environment that is easily disturbed by false and unofficial information. Lack of concentration and reduced ability to think critically when accessing short information on social media has led to a trend of self-diagnosing illnesses based on unfounded content.
Writer Anh Khang called on medical professionals to be more proactive in building and maintaining a medical communication ecosystem on social networks, where accurate and verified medical information can be easily accessed by the public. Writer Anh Khang also recommended applying the "Rule of 3" in conveying messages - a method that simplifies and streamlines content, helping audiences easily remember key points. Writer Anh Khang also emphasized the importance of controlling body language when communicating, because confident and professional expressions of the presenter can increase the audience's trust and attention to the message being conveyed.
The series of seminars will continue with the 7th session entitled "Positioning and Branding in the Healthcare Industry" scheduled to take place at 2:00 p.m. on September 6 at the University of Medicine and Pharmacy Hospital, Ho Chi Minh City.
Source: https://thanhnien.vn/truyen-thong-y-te-khong-chi-chinh-xac-ma-con-phai-gan-gui-voi-cong-chung-185240831131428245.htm
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