Discover digital tourism - spread love for the country

Continuing traditional values ​​with technological thinking

Nhan Dan Newspaper has just announced the implementation of the project "Love Vietnam" - an initiative that applies digital technology combined with NFC chip (short-range wireless connection) to spread love for the homeland, promote historical, cultural and tourist sites across the country. This is a meaningful gift to celebrate the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025).

The project “Love Vietnam” opens a digital tourism discovery community, where every citizen can become a “tourism ambassador” through activities such as receiving a digital certificate upon completing a discovery station in a province or city; sharing photos and clips of experiences on social networks with the hashtag #YeuLamVietNam; inviting international friends to join the journey to discover Vietnam through technology.

Mr. Le Quoc Minh, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Commission, Chairman of the Vietnam Journalists Association, said that the project “Love Vietnam” is part of a larger vision, turning media platforms and digital data into a means of connecting people with cultural and tourism values. “Love Vietnam” is not only an experiential journey but also a tool for educating digital citizens, encouraging young people to understand, appreciate and continue traditional values ​​with a technological mindset.

“Love Vietnam” is a tour guide, a host who can provide a lot of information, integrating Blockchain technology, artificial intelligence (AI). This information is not fixed but updated over time because through AI, the application will learn all the knowledge, grasp the information of previous interactions, from there, give personalized assessments and instructions.

After more than 4 months of implementation, there have been tens of thousands of successful “check-ins” and photo sharing by tourists at wireless chip-equipped panels across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau cape - the southernmost point of the country, smart interactive stations have appeared.

Efficiency from digital transformation

With the many conveniences brought by technology, today, the trend of tourists using digital platforms, websites, social networks to find information, choose to book tours, hotel rooms, airline tickets, buses, trains, sightseeing tickets, etc. is becoming more and more popular. Thanks to the support of digital media, tourism promotion has many innovations, creativity, reaching wider, farther, and more sources of customers. In particular, tourists also regularly leave comments, reviews, and suggestions about services, tourism, and increase the widespread sharing of photos and videos "checking in" at tourist destinations. This interaction helps the tourism industry better grasp the needs of customers to make changes to improve tourist satisfaction.

For tourism, digital transformation is at the forefront, inevitable and objective, a factor for rapid and sustainable tourism development in the coming time. Recognizing the importance of digital transformation in tourism, the Ministry of Culture, Sports and Tourism has created an important legal corridor, approved and issued the Project on Tourism Industry Database System; Project on Applying Industry 4.0 Technology to Develop Smart Tourism, Promoting Tourism to Become a Key Economic Sector...

In recent times, thanks to important policies and directions from the Government and the Prime Minister, and the harmonious coordination between ministries, branches and localities, digital transformation activities in tourism have seen many positive developments. Many smart tourism models and tourism products with modern technology content have been introduced at many tourist destinations in many localities across the country. Digital transformation from a tourism perspective has brought about many clear results.

Mr. Hoang Quoc Hoa - Director of the Tourism Information Center, Vietnam National Administration of Tourism said that the Center has deployed the construction of a smart tourism ecosystem, supporting state management, tourism business and improving tourist experience, aiming for synchronous and unified application in the industry. Many online exhibition projects "Vibrant Vietnam" on the digital platform of the world's leading online cultural museum "Google Arts & Culture" have been deployed, contributing to spreading the attractiveness of Vietnamese culture, art and tourism. The project "Wonders of Vietnam" with 35 online exhibitions and more than 1,300 photos of famous tourist destinations, heritages, natural landscapes, culture and cuisine of Vietnam was jointly implemented by the units. These exhibitions honored natural landscapes, tangible and intangible heritages recognized by UNESCO of the localities: Quang Binh, Ninh Binh, Thua Thien Hue, Da Nang and Quang Nam...

In 2024, the tourism industry will recover spectacularly, welcoming 17.5 million international visitors and an estimated 110 million domestic visitors. Total revenue from tourists is estimated at about 840 trillion VND and is a bright spot in socio-economic development. In the first 3 months of 2025, the Vietnamese tourism industry has recorded many positive results, with the total number of international visitors in the first quarter of 2025 reaching over 6 million, and domestic tourists also reaching about 35.5 million, contributing to total tourism revenue reaching about 242,000 billion VND, a significant increase over the same period last year. The tourism industry strives to welcome and serve 22 - 23 million international tourists and 120 - 130 million domestic tourists in 2025.

Bao Chau

Source: https://baophapluat.vn/kham-pha-du-lich-so-lan-toa-tinh-yeu-dat-nuoc-post545883.html