Opening Thai Nguyen product booth on Shopee

Báo Công thươngBáo Công thương07/01/2025

Thai Nguyen province officially opened a booth on Shopee, opening new opportunities for businesses and bringing consumers many choices of specialty products.


On the morning of January 7, 2025, the People's Committee of Thai Nguyen province organized the opening event of "Thai Nguyen Product Booth" on the Shopee e-commerce platform and signed a memorandum of understanding between Thai Nguyen province and Shopee Vietnam Company Limited.

Pioneering the implementation of provincial e-commerce booth model

Speaking at the event, Mr. Nguyen Huy Dung - Deputy Secretary of the Provincial Party Committee, Chairman of the People's Committee of Thai Nguyen province emphasized that the official opening of Thai Nguyen province's product booth on Shopee e-commerce platform is the result of close, urgent and drastic cooperation of the parties over the past 3 months, since the idea of ​​building a Thai Nguyen province product booth on the e-commerce platform was first formed.

Khai trương gian hàng sản phẩm Thái Nguyên trên Shopee

Mr. Nguyen Huy Dung - Deputy Secretary of the Provincial Party Committee, Chairman of the People's Committee of Thai Nguyen province spoke at the event.

According to Mr. Nguyen Huy Dung, the establishment of booths and sales on e-commerce platforms is currently mainly the activities of enterprises themselves. Currently, there are still a large number of enterprises and cooperatives with products, but do not have an online sales channel on the platform, or have one but it is not operating effectively. Therefore, the idea of ​​a booth of Thai Nguyen province's products on the e-commerce platform has been formed.

The booth will become a comprehensive "stop", solving the need for online buying and selling of Thai Nguyen products. With the spirit of "buying with friends, selling with partners", the booths when gathered together will create a combined value, spread, enhance the reputation and common brand value of the locality.

"The province's product booth model on e-commerce platforms is a new model, unprecedented. Thai Nguyen is the first province to pioneer this model," informed Mr. Nguyen Huy Dung.

Setting up a provincial booth on the e-commerce platform, Thai Nguyen has launched a comprehensive campaign to support all businesses and enterprises in the province. Thus, all potential products of Thai Nguyen have the opportunity to be present in the digital environment, to access the national and international markets. This campaign will be deployed repeatedly by Thai Nguyen until selling in the digital environment becomes the default in the business activities of Thai Nguyen enterprises.

Khai trương gian hàng sản phẩm Thái Nguyên trên Shopee
Opening of "Thai Nguyen product booth" on Shopee e-commerce platform

The opening booth comes with 3,000 discount vouchers worth 200 million VND to stimulate demand and encourage people to buy at the province's booth.

Within the framework of the program, training, coaching, guidance, and skill transfer activities for operating and developing "Thai Nguyen Product Booth" on the Shopee e-commerce platform attracted the participation of about 250 students from businesses, cooperatives, lecturers, and students of the following universities: Information Technology and Communications; Economics and Business Administration; and members of community digital technology groups in the province.

The driving force behind comprehensive digital transformation

At the event, Mr. Jason Bay - Country Director (Vietnam market), Sea Limited Group, Singapore informed that over the past 10 years, small and medium enterprises (SMEs) in Vietnam participating in Shopee programs have achieved remarkable results, in which some businesses recorded 20-fold revenue growth thanks to improved market access and application of innovative methods such as livestreaming. These achievements demonstrate the power of digital transformation in creating business success and improving community life.

According to Mr. Jason Bay, the event is a clear demonstration of the importance of this milestone in promoting digital transformation and supporting small and medium enterprises (SMEs).

“We are proud to support Thai Nguyen province’s aspirations to expand exports to ASEAN and enhance e-commerce opportunities. Through capacity building and opening up new markets, we aim to position Thai Nguyen as one of the leading provinces in Vietnam’s digital transformation journey,” said Jason Bay.

Khai trương gian hàng sản phẩm Thái Nguyên trên Shopee
Signing of memorandum of understanding between Thai Nguyen province and Shopee Company Limited

Mr. Nguyen Ba Chinh - Director of the Department of Industry and Trade of Thai Nguyen province said that the opening of the "Thai Nguyen Product Booth" on the e-commerce platform is a great opportunity for the province's typical and unique products, especially tea products, to be widely promoted and introduced, reaching a large number of domestic and foreign consumers.

"We believe that this cooperation will create a strong driving force to promote comprehensive digital transformation, making Thai Nguyen a bright spot in e-commerce development in the Northern mountainous region and the whole country," said Mr. Nguyen Ba Chinh.

However, the leader of the Department of Industry and Trade of Thai Nguyen province also said that, in addition to the set expectations, organizations, businesses and cooperations also need to clearly understand the responsibilities and challenges when participating in the "Thai Nguyen Product Booth" on the e-commerce platform.

Accordingly, to make the most of the opportunity, units need to have appropriate strategies, build brands, improve product quality, enhance customer service, management capacity, and operate in the digital environment. In particular, the community's cooperation in communicating, sharing, and promoting the "Thai Nguyen Product Booth" is also an important factor contributing to creating community strength, helping to raise awareness of the value of local products, expanding consumption opportunities, and sustainable development for businesses and cooperatives, so that Thai Nguyen products can reach consumers more easily.

Thai Nguyen aims that by June 30, 2025, 100% of businesses and business households in Thai Nguyen province with potential products will establish and effectively maintain online sales channels on e-commerce platforms.

By November 30, 2025, Thai Nguyen's provincial booth will be established and operated effectively on the e-commerce platform.

By 2025, Thai Nguyen products will be exported to international markets through e-commerce platforms, initially focusing on the ASEAN market; effectively participating in the ASEAN Online Sale Day Program on August 8 every year.

The cooperation program between Thai Nguyen province and Shopee Company Limited marks an important step in the sustainable development and integration strategy, contributing to building a strong e-commerce ecosystem, connecting Thai Nguyen with potential markets.



Source: https://congthuong.vn/khai-truong-gian-hang-san-pham-thai-nguyen-tren-shopee-368308.html

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