Exploiting the potential of digital economy in promoting OCOP products

The Digital Transformation Forum in OCOP product promotion communication has provided a lot of useful information, helping Ha Tinh youth to promote and exploit the potential of digital economy in promoting OCOP products in the coming time.

Delegates attending the forum.

On the afternoon of September 16, the Central Committee of the Ho Chi Minh Communist Youth Union, the Provincial Youth Union, and the Vietnam Youth Union of Ha Tinh province jointly organized the Digital Transformation Forum in promoting OCOP products for young people with the content "Exploiting the potential of the digital economy in promoting OCOP products".

Attending the forum were comrade Ngo Van Cuong - Secretary of the Central Committee of the Youth Union, Chairman of the Central Inspection Committee of the Youth Union; representative of TikTok Vietnam; representative of HD Bank; Center for Agricultural Trade Promotion (Ministry of Agriculture and Rural Development of Vietnam)...

On the Ha Tinh side, there were Chairman of the Provincial Fatherland Front Committee Tran Nhat Tan and representatives of provincial departments, branches and sectors and a large number of young people and people of Ha Tinh.

Speaking at the opening of the forum, comrade Ngo Van Cuong - Secretary of the Central Committee of the Ho Chi Minh Communist Youth Union, Chairman of the Central Inspection Committee of the Ho Chi Minh Communist Youth Union affirmed: equipping young people with knowledge and skills to apply digital technology to young union members is an urgent requirement in the current period.

Secretary of the Central Committee of the Youth Union Ngo Van Cuong opened the forum.

Today's forum is an opportunity for entities, businesses, and people to discuss necessary content for developing and consuming agricultural products on digital platforms, orienting thinking and exploiting the potential of the digital economy to improve the effectiveness of promoting OCOP products.

From May 2023 to present, the Central Committee of the Ho Chi Minh Communist Youth Union has successively organized a series of activities to promote the exploitation of digital economic potential from local resources in many provinces across the country. Typical activities include activities in Bac Kan, Bac Giang, and Son La provinces. The programs have simultaneously deployed many livestream channels at the same time to promote the province's OCOP products, along with posting short clips of content creators promoting local tourist destinations.

Tuhuyenvlog channel owner shares the process of building and operating a channel on TikTok.

Livestream sessions received special attention from the online community and brought in very high revenue. Typically, the livestream session of Bac Giang brought in more than 1.6 billion VND in revenue. The series of activities has achieved many positive results, inspiring many subjects and cooperatives.

At the forum, delegates focused on discussing the exploitation of digital economic potential in developing, promoting and consuming OCOP products; digital economy from the perspective of e-commerce; promoting local resources in digital space. These are important issues, very specific solutions to realize the goals of innovation in agricultural economic development and sustainable new rural construction.

Delegates discussed and shared about exploiting the potential of digital economy in developing, promoting and consuming OCOP products.

The forum also received many enthusiastic opinions, initiatives and solutions from the actual implementation of the delegates, thereby promoting and exploiting the potential of the digital economy in promoting OCOP products in the coming time.

On this occasion, Secretary of the Central Committee of the Youth Union, Chairman of the Central Inspection Committee of the Youth Union Ngo Van Cuong presented souvenirs to Ha Tinh province.

The Central Youth Union donated 1 billion VND in capital to support Ha Tinh youth in starting businesses, developing and promoting OCOP products.

Previously, from 9am to 1pm on September 16, many famous faces on the TikTok platform such as: Mai Tu's family, Co Ba Hong Kong, Lien Tit, actor Manh Hung, actor Truong Hoang, Ngo Thanh... simultaneously livestreamed to promote OCOP Ha Tinh products. During one session, it attracted 14.8 million views, 300,000 live views, bringing in 485 million VND in sales revenue. Among them, there were prominent subjects such as: Nem chua Y Binh sold 600 orders in 10 minutes, Cu do Thu vien sold 300 orders... TikTokers have also posted 15 videos responding to the promotional campaign with impressive views such as: actor Manh Hung's video with 1.2 million views, Tu Huyen Vlog's video with 1.4 million views...

Dinh Nhat

Source: https://baohatinh.vn/khoi-nghiep/khai-thac-tiem-nang-kinh-te-so-trong-xuc-tien-quang-ba-san-pham-ocop/254327.htm