Opening sales and marketing strategies for new-age businesses

On November 22-23, the 8th Vietnam Sales and Marketing Congress (VSMCamp) and the Sales and Marketing Directors Summit (CSMOSummit) officially took place at VinUni University, Hanoi.

VSMCamp and CSMOSummit 2024: Opening sales and marketing strategies for new-age businesses

On November 22-23, the 8th Vietnam Sales and Marketing Congress (VSMCamp) and the Sales and Marketing Directors Summit (CSMOSummit) officially took place at VinUni University, Hanoi.

With the theme “FORWARD+ Sales and marketing strategy in the era of sustainable development”, the event gathered more than 60 speakers, leading experts, and the participation of a large number of media representatives, students and people interested in the field of sales and marketing. This is considered the most important forum of the year, orienting new strategies and solutions to help businesses overcome challenges and create long-term value.

Mr. Tran Ngoc Anh, Chairman of Vietnam Sales and Marketing Directors Club (CSMO).

At the event, Mr. Tran Ngoc Anh, Chairman of the Vietnam Sales and Marketing Directors Club (CSMO), said that in the context of sustainable development becoming an inevitable trend, the sales and marketing strategies of businesses must also adapt and innovate to meet the changing requirements of the market and society. The concept of ESG (environment - society - governance) has become an important foundation in shaping this strategy, when businesses not only focus on profits but also pay attention to factors that have a positive impact on the living environment, a fair and prosperous society.

“ESG has become a standard for international business operations, a fundamental condition for establishing a position in global and local markets. It is also the driving force for the green shift trend in sales and marketing,” Mr. Tran Ngoc Anh emphasized.

Accordingly, VSMCamp and CSMOSummit 2024 aim to develop sales and marketing strategies that closely integrate ESG factors, along with building green sales and marketing strategies, sustainable advertising and communication. This not only helps businesses adapt to global trends but also creates competitive advantages, builds strong brands and creates long-term value for both businesses and society.

“With the goal of accompanying those working in the fields of sales, marketing and communications as well as business owners to confidently take the lead in sustainable development trends, VSMCamp and CSMOSummit 2024 will bring opportunities to access a large amount of knowledge, practical lessons and practical methods during the two-day conference,” affirmed the Chairman of CSMO.

According to the Organizing Committee, the conference's event series includes plenary sessions, thematic discussions, technology exhibitions and marketing, advertising, communication solutions, networking activities, revolving around 12 major topics, including: Sustainable marketing strategy; Sustainable sales and e-commerce strategy; Green communication and social responsibility; Technology and innovation in sustainable marketing; Customer experience and customer relations based on sustainable values; Sustainable product and service development; Sustainable human resource development; ESG and business ethics; Purpose-driven: Brand building strategy based on sustainable philosophy; Green and responsible advertising technology; Building sustainable corporate culture; Forum for building sustainable Agency/Client relationships.

Opening the discussion series, Mr. Stephen Kreppel, CEO of The Nation Consultancy, introduced the presentation “Green Consumption and Export”, in which he pointed out the great potential of the sustainable consumption market for Vietnam. With advantages in agriculture and manufacturing, he emphasized that Vietnamese enterprises need to focus on product quality, transparency in sustainability certification, and increased cooperation to build a strong national brand.

“Honesty and environmental responsibility will help Vietnamese products reach far in demanding markets like the US and Europe,” Mr. Stephen Kreppel affirmed.

Discussing the impact of artificial intelligence (AI) on sustainable marketing strategies in the next 5 years, Professor Marc Kramer, a startup expert at VinUni, said that modern technologies such as virtual reality (AR), augmented reality (VR), and Metaverse not only help personalize customer experiences but also help businesses reduce their impact on the environment. However, he also noted that ethics and privacy issues need to be put first, as consumers are increasingly sensitive to how their data is used.

In the afternoon of the same day, the event series continued with 10 in-depth discussion sessions, focusing on topics such as ESG (environment, society and governance), sustainable corporate culture, and green transformation strategies in sales and marketing activities. One of the notable contents was the relationship between social responsibility and sustainable e-commerce, especially in the context of the e-commerce industry growing strongly but also facing environmental challenges.

Discussion session on November 22.

Outstanding speakers such as Mr. Nguyen Dinh Thanh (Elite PR School), Mr. Nguyen Duong (VPERIA), and Ms. Dang Thuy Ha (NielsenIQ) shared their views on how businesses can leverage technology, customer data, and green communications to create competitive advantages. These shares provide practical perspectives and inspire businesses in their journey of innovation and integration.

One of the most interesting discussion sessions was on the topic: “Sustainable development – business strategy or ethical choice?” Speakers such as Mr. Tran Tuan Viet (F88), Ms. Huynh Thi Xuan Lien (CAO Fine Jewellery), and Mr. Stephen Kreppel gave in-depth analysis on how to integrate sustainable principles into business models, while emphasizing that sustainable development is a social responsibility that brings long-term benefits to businesses.

VSMCamp & CSMOSummit 2024 closed the first day with valuable lessons, strongly inspiring the business community. With careful preparation, clear strategy and sustainable vision, the event not only brought practical solutions but also opened up opportunities for Vietnamese businesses to reach further on the world economic map.

VSMCamp and CSMOSummit 2024 are annual programs organized by the Vietnam Sales and Marketing Directors Club, under the Vietnam Association of Management (VACD), and Le Bros Company. Each year, the event attracts more than 1,500 participants from businesses, agencies, and the academic, training, and strategic consulting sectors.

After 8 implementations, VSMCamp and CSMOSummit have become prestigious and quality playgrounds for sales, marketing and communications in Vietnam, a place to catch the newest and hottest trends, creating conditions for professionals to connect with experienced leading experts, thereby promptly grasping the secrets to "mastering" the challenging and opportunistic sales and marketing game.

On November 22-23, the 8th Vietnam Sales and Marketing Congress (VSMCamp) and the Sales and Marketing Directors Summit (CSMOSummit) officially took place at VinUni University, Hanoi.

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