Opening of Pho Festival 2025: Honoring the quintessence of Vietnamese pho

Pho Festival 2025 is organized by Hanoi Convention Center in coordination with Thang Long - Hanoi Heritage Conservation Center and related units.

Chairman of Hanoi People's Committee Tran Sy Thanh and delegates visit the booths. Photo: Viet Thanh

Attending the opening ceremony were Central Party Committee member, Deputy Secretary of Hanoi Party Committee, Chairman of Hanoi People's Committee Tran Sy Thanh and representatives of a number of central ministries, departments and agencies and departments of Hanoi.

Pho Festival 2025 takes place over three days, from April 18 to 20, 2025, at Thang Long Imperial Citadel, gathering more than 50 booths of businesses and pho culinary brands from all three regions to participate in performances and promote their images and brands.

Chairman of Hanoi People's Committee Tran Sy Thanh and delegates visit the booths. Photo: Viet Thanh

Visitors will experience typical pho dishes of each region, such as: Northwest, Nam Dinh , Hanoi, Central, Southern and international pho styles.

Notably, many Hanoi pho brands that have made a name for the capital's cuisine: Pho Thin Bo Ho, Pho Tu Lun, Pho Hoang Gia,... were present. Artists directly performed and helped visitors experience the process of cooking pho and fried dough sticks - from choosing ingredients, making pho noodles, to cooking broth...

Foreign diners enjoy Vietnamese pho

At the festival, all booths apply a common price of 40,000 VND/bowl. The highlight of the Hanoi Pho Festival 2025 is the application of AI - Chatbot technology to enhance the experience of attendees, optimize the organization process and support event promotion.

Chatbots will be placed at the information desk to help customers look up booths, find suitable pho dishes, etc. This is the first time AI technology has been applied in a food festival in Vietnam.

Many Hanoi pho brands participate in the Festival

Within the framework of the program, locals and tourists can also visit the exhibition "Pho Story", recreating the development journey of Vietnamese pho through each historical period. Visitors will "travel" from the old pho stalls, the subsidy-era pho restaurants to the world-class pho brands. In addition, there is also a space for Hanoi lotus tea, a Mau Dich beer stall... recreating the culinary culture of old Hanoi.

Pho Van Cu Nam Dinh is loved by many diners.

In particular, the festival also has a discussion on "Pho becomes a UNESCO heritage and spreads internationally", where experts discuss the journey of turning Vietnamese pho from a traditional dish into a global culinary heritage, as well as the process and challenges in building a dossier to submit to UNESCO.

Source: https://nld.com.vn/khai-mac-festival-pho-2025-ton-vinh-tinh-hoa-pho-viet-196250418212809894.htm