What did Jennie do to bring in 328 billion VND for the fashion brand at Coachella?

According to data from analytics platform Lefty , Jennie (Blackpink) is the artist who created the highest Earned Media Value (EMV) at the Coachella Music Festival 2025, with a figure of up to 13 million USD (about 328.9 billion VND).

This is the highest EMV of the entire chart, making Jennie the only artist to surpass the ten million USD mark. The two brands accompanying her at this year's event are Acne Studios and Mugler.

Previously, Mugler accompanied all 4 members of Blackpink at Coachella 2023 , creating a series of exclusive designs and leaving a strong impression on fashionistas.

Accompanying the Handlebars singer helps Acne Studios and Mugler receive a strong ripple effect from the personal appeal as well as the classy image that the Korean female idol brings on stage (Photo: Lefty).

After the first performance at Coachella 2025 , keywords like "Jennie", "Like Jennie" and "Jenchella" quickly rose to the 3rd position in the global trending chart of platform X (formerly Twitter).

Notably, Jennie's performance of the song Damn Right became a phenomenon on the TikTok platform and was widely responded to and spread widely by young people around the world (Photo: Getty).

During her 2 weeks at the world's largest music festival, Jennie left her mark with her Wild West-inspired style. Not only did she attract attention with each performance, she also showed off her versatile aesthetic taste by choosing outfits that were minimal in number but still made a strong impression on stage.

Behind Jennie in the rankings is Lisa - the youngest member of Blackpink - with an EMV media value of 9.5 million USD (more than 240 billion VND), contributing to two brands Asher Levine and GCDS.

Appearing at Coachella as a solo artist, Lisa made a strong impression when she invested carefully in her image, continuously changing 4-5 outfits in more than an hour of performance, creating a satisfying visual effect for the audience (Photo: Instagram character).

From edgy bodysuits, bright-light designs to Hello Kitty-inspired outfits, each piece is custom-designed or customized by renowned fashion houses to suit Lisa's performance style.

On the first day of the show, Lisa reached more than 2.2 million posts on X. She then became the most mentioned artist in the first week of Coachella with 6 million posts, breaking the old record set by Blackpink in 2023.

On social media, many people spread the information that Lisa received 7 million USD (more than 180 billion VND) for two performances at Coachella 2025. If confirmed, this will be a salary that surpasses many of this year's main performers (Photo: Instagram character).

Closing the top 3 of the media value rankings at Coachella 2025 is the music group ENHYPEN with an impressive figure of 9.3 million USD (equivalent to about 235 billion VND) brought to the fashion house Prada.

This is the first time the group has performed at this prestigious music event. As global brand ambassadors, ENHYPEN members have their own costumes designed by Prada, contributing to creating a special fashion mark on stage (Photo: Prada).

Source: https://dantri.com.vn/giai-tri/jennie-da-lam-gi-de-mang-ve-328-ty-dong-cho-hang-thoi-trang-tai-coachella-20250424172514966.htm