In recent years, brands in the market in general, as well as car manufacturers in particular, have tended to get closer to customers through brand experience activities and events. These events are not only an opportunity for manufacturers to introduce their products but also an opportunity for customers to experience and feel the value that the brand brings. Through activities such as test driving, visiting exhibitions, and art performances, customers can directly interact with the company's products and services. This helps create deep impressions and connect customers with the brand. In addition, these events are also an opportunity for customers to meet, exchange and share experiences with each other, creating a close-knit consumer community. 
Hyundai Experience Day is an annual activity of HTV to show gratitude to customers who have been using Hyundai products and services. This is the second year the program has been held, after the first time in Hanoi. With the theme "Overcoming all limits" taking place over 2 days for customers in Ho Chi Minh City, the program has left its mark with unlimited creativity in experiential activities, creating excitement for the participants. After 2 days of the event, more than 15,000 customers registered and participated in experiential activities. The gymkhana activity attracted 136 drivers to test their driving skills and 480 people to experience hot air balloons. The vibrant music night had nearly 6,000 attendees joining in the music festival atmosphere with Truc Nhan, Isaac, Erik, Rhyder, Lam Bao Ngoc, My My. Dozens of customers received lucky draw gifts from the artist, including 1 customer who won an iPhone 16 Pro Max. 
IONIQ 5 N Drift Spec: The star of the event The highlight of the event was definitely the IONIQ 5 N, Hyundai's most powerful high-performance electric vehicle to date. With a spectacular drift performance and professional steering, the IONIQ 5 N Drift Spec proved its impressive power and performance. Customers had an unforgettable experience sitting in the car and feeling the speed and precision in every corner. 
Not only that, the car was also the center of the music night when it performed an impressive tire burning performance in the performance of male artist Rhyder. This is the first time at a music performance event in Vietnam that it has combined with such a special drift performance. The youthful spirit, surpassing all limits, is combined and spread, stirring up 
Elantra Gymkhana Competition: Skill Challenge Race Besides IONIQ 5 N Drift Spec, Elantra Gymkhana competition also attracted the attention of many participants. With a specially designed race track and the guidance of excellent racer Tong Dong Khue, the drivers had the opportunity to demonstrate their flexible and precise driving skills. The Elantra N-Line & Elantra N were brought out to compete, bringing interesting challenges and valuable rewards for those with excellent achievements. Explore the city from above with a hot air balloon Another unique experience at the event was the hot air balloon flight. Customers had the opportunity to see the whole view of Ho Chi Minh City from above, a new and interesting perspective. Thousands of people lined up to experience this activity. However, due to safety reasons, the program's 2 hot air balloons could not meet all the needs of people. Customers who were not lucky enough to experience it, although a little regretful, still happily said that standing below watching the hot air balloons fly up into the sky of the city was also interesting. Explode with the music night "Beyond All Limits" With the theme "Beyond All Limits," the Hyundai Experience Day music night became a top music event, attracting nearly 6,000 spectators to attend. The stage exploded with emotions with the participation of top artists such as Truc Nhan, Isaac, Erik, Rhyder, Lam Bao Ngoc and My My. Each performance was an emotional journey, inspiring the audience with the spirit of constantly conquering and overcoming all boundaries. 
In particular, the atmosphere of the music night became even more exciting with the lucky draw program. Dozens of customers received valuable gifts from the artists, the most notable of which was a lucky customer who won an iPhone 16 Pro Max - a symbol of technology and innovation. Impressive exhibition and experience space The exhibition area includes all Hyundai automobile products divided into passenger car and commercial vehicle areas, while opening up a green living trend with products using environmentally friendly engines such as pure electric vehicles EV. In addition, for the first time in Vietnam, Hyundai Thanh Cong officially brought to customers an exhibition space for the sporty N-Motorsport and the luxurious and elegant Genesis products. Each display area is set up according to the personality of each product, bringing unique and unprecedented experiences to customers. 
Customers attending will also visit genuine spare parts and accessories booths with high-end companion brands such as 3M, Shell, Red & Blue charge... to help customers choose the best complementary products for their car. Not only visiting the exhibition, customers attending can also test drive the car models, experience the unique features of the products. "Buy a New Car - Win a Beloved Car": Gratitude from Hyundai Thanh Cong From October 1, 2024 to November 30, 2024, Hyundai Thanh Cong Vietnam has launched a special lucky draw program for all customers buying cars at the system of 71 authorized dealers nationwide. With an attractive prize structure, the program has attracted more than 10,000 valid lucky draw tickets, demonstrating customers' interest and trust in the Hyundai brand. 
The prize structure includes:- 03 Special Prizes : 03 car models Hyundai Custin, Hyundai Venue and Hyundai Grand i10.
- 09 First Prize : Side by Side Refrigerator.
- 15 Second Prize : 75 inch Smart TV.
- 30 Third Prize : Air purifier.
Vietnam.vn
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