A Luoi integrates festival activities into community tourism development

Identifying difficulties

Under the cool shade of the trees, the wind from the O Lau River blows up, making the smell of the countryside more comfortable for visitors. People working in tourism in Phuoc Tich (Phong Hoa commune, Phong Dien town) take visitors to visit ancient houses, experience pottery making, make phu the cakes, enjoy cuisine... The rustic features and peaceful scenery make many visitors not want to leave. However, when asked by local tourism workers if the number of visitors is stable, Mr. Hoang Tan Minh, a community tourism worker here, shook his head: "The visitors are not regular, so the community tourism model here is somewhat difficult. On average, there are only groups or individual visitors every 2-3 days. When there are visitors, the management board gathers groups and departments to do it."

Developing community tourism is the right direction, but the ability to attract visitors is still a concern. From 2018 to now, Hue City has 15 tourist destinations recognized by the City People's Committee as tourist destinations, including 12 community tourism and eco-tourism destinations associated with the community. In the city, new tourist routes have been formed on the basis of connecting existing tourist destinations, encouraging the opening of more potential tourist destinations, contributing to diversifying tourism products; attracting capable investors to develop more tourism services associated with community tourism products.

Visitors learn how to make pottery in Phuoc Tich ancient village

Although the number of villages and community tourism spots is quite large, according to an official from the Department of Tourism, it is estimated that the structure of community tourism only accounts for about 10% of the total number of visitors to Hue. The number of visitors partly determines the stability and sustainability of this tourism model and also raises concerns in the tourism development strategy of the Ancient Capital.

According to Vice President of Hue City Tourism Association - Tran Thanh Tu, the difficulty in community tourism destinations is the lack of investment resources, so the quality of products and services is not high. In addition, the work of promoting the tourism image of the destination is still limited; the human resources are mainly local people, the professionalism is not high; there is a lack of connection with other locations in the area to form a tourist route.

Recognizing the issues in developing community tourism in association with the practical situation, recently, the People's Committee of Hue City issued Plan No. 157/KH-UBND dated April 8, 2025 on Developing Community Tourism in Hue City for the period 2025 - 2030. The plan clearly defines the goal of striving to increase the number of community tourists in the total number of tourists to Hue, with a growth target of about 5 - 10% of the number of community tourists annually. By 2030, strive for the structure of community tourists to account for 30% of the total number of tourists to Hue.

According to the leader of the Department of Tourism, the city will research and support investment in building community tourism models in localities in the area; build a pilot model of community tourism craft villages, linking community tourism development with rural agricultural tourism in building new rural areas.

Combining multiple solutions

To achieve the set goals, in addition to completing the guiding documents on community tourism development, localities and the tourism industry will pay attention to building typical community tourism products, building community tourism models towards green and sustainable tourism; developing and improving the quality of tourist destinations and community tourism products associated with new rural construction.

The leaders of the Department of Tourism said that one of the upcoming orientations is to develop and improve the quality of tourism products on community tourism routes associated with the potential, advantages, and characteristics of localities that have been and are being exploited, such as: Community ecotourism in Tam Giang lagoon; community ecotourism in Luong Quan - Nguyet Bieu village; community tourism associated with traditional craft villages such as Phuoc Tich ancient village, Thanh Tien traditional paper flower craft village - Sinh village folk paintings, etc.

Hue City will also plan and build 5-7 community tourism models associated with typical traditional craft villages such as Thuy Xuan incense village, Phuoc Tich pottery village, Thuy Van conical hat village, Bao La weaving, Thanh Tien paper flowers - Sinh village paintings...; develop farmstay tourism models, tourist farms associated with community cultural experiences. Pilot implementation of community tourism experience models associated with exploring Hue culture, history and cuisine.

Along with product development, it is necessary to promote planning, investment in infrastructure and technical facilities for community tourism development. In particular, it is necessary to support the development of infrastructure and technical facilities for community tourism sites; upgrade and complete the road system, lighting system, parking lots, signs, information technology, wifi, reception points, community cultural activity points, display points introducing and selling local specialties, religious and belief facilities, service points, sightseeing, experience, public entertainment... to serve the development of community tourism.

Local authorities and the tourism industry will also promote and apply digital technology in developing community tourism; train and improve the quality of tourism human resources; including improving the capacity and expertise of local people participating in community tourism activities. In addition, they will focus on researching, preserving and promoting cultural values ​​associated with the community tourism environment.

Article and photos: HUU PHUC

Source: https://huengaynay.vn/du-lich/hut-khach-den-voi-du-lich-cong-dong-152757.html