Huong Hoa focuses on building agricultural products that meet OCOP standards

As a mountainous locality with a fairly sustainable agricultural development and many typical agricultural products, in recent years, Huong Hoa district has implemented many practical solutions to continuously improve the value of agricultural production, aiming to build branded products, contributing to promoting economic development. In particular, the "One Commune One Product" (OCOP) program is identified as a highlight to implement this goal, bringing many remarkable results.

Director of Khe Sanh Agricultural Cooperative Nguyen Thi Hang (left) introduces products certified with 4-star OCOP at the provincial level - Photo: NVCC

Khe Sanh Agricultural Cooperative in Huong Tan Commune is one of the first units in the district and province to participate in building OCOP products. Taking advantage of the area considered the “Huong Hoa coffee granary”, the unit has chosen coffee to build a profile to propose for ranking.

With highly appreciated coffee quality, guaranteed production process for two types of ground coffee and roasted coffee beans, both of these products have achieved 4-star OCOP products at the provincial level, are completing the application for upgrading to 5-star, and are very popular in the market inside and outside the province.

Director of Khe Sanh Agricultural Cooperative Nguyen Thi Hang said: “Determining the need to improve product quality to build a local coffee brand, we adhere to strict processing procedures, select quality raw materials, and apply modern machinery in the processing and manufacturing process, and pay attention to investing in impressive product packaging design, so both ground coffee and roasted coffee beans of the unit are now highly ranked and have a favorable consumption market.

In order to continue exploiting the potential and strengths of local agricultural products, the cooperative is building a profile and registering for OCOP ranking for some of the next products, such as perilla powder, coffee tea and avocado cream powder.

Closely following the natural conditions of each locality, Huong Hoa district has had specific orientations in building raw material areas; setting out goals, targets, tasks and solutions, and at the same time propagating and mobilizing people to focus on building and developing agricultural products in the direction of commodities, gradually increasing the value of agricultural products.

Implementing scientific and technical training programs on cultivation and animal husbandry, equipping knowledge and skills in investing in building OCOP products, especially improving product quality, investing in reasonable and eye-catching designs, building profiles that meet requirements...

Close coordination between relevant departments and branches from provincial to district levels to have practical assessments and orientations for selecting suitable products to build and classify products, and at the same time coordinate with consulting units to support consulting on building profiles and supporting necessary funding to build OCOP products.

Assign tasks to specialized agencies and People's Committees of communes and towns to proactively carry out tasks in their assigned fields; assign the District Department of Agriculture and Rural Development to preside over, coordinate with sectors, guide communes and towns to implement the OCOP program; mobilize entities to register product ideas.

Closely follow the actual conditions of each locality to have a direction to support, motivate and encourage cooperatives, cooperative groups, and business units in choosing products and gradually increasing product value to build OCOP products. Orientate the planning to build suitable raw material areas to serve both the construction of sustainable OCOP products and promote the development of agricultural production, increasing income for people.

In 2023 alone, through 3 registration rounds, the whole district had 14 ideas registered to participate; 6 products participated in evaluation and classification, of which 4 products registered for evaluation for the first time; 1 product registered for evaluation and re-recognition, 1 product was supported to complete for evaluation to upgrade to a 5-star OCOP product...

From the state budget allocated to implement the programs, the district prioritizes supporting the subjects participating in the 2023 classification assessment with a total amount of more than 481 million VND, mainly investing in supporting product upgrading; packaging, product labels; consulting on documents.... Up to now, the district has built 18 OCOP products, becoming one of the two districts with the most OCOP products in the province after Cam Lo. The ranked products are all typical agricultural products of Huong Hoa such as coffee, bamboo shoots, honey-mold bananas, passion fruit...

Vice Chairman of Huong Hoa District People's Committee Le Quang Thuan said: "Determining that building products that meet OCOP standards is the right direction, the district is currently continuing to implement many practical solutions, focusing on exploiting the potential and strengths of the locality, gradually diversifying and constantly improving the value of agricultural products in the direction of building brands, contributing to promoting the sustainable development of the district's agricultural sector.

In 2024, the district strives to develop 5-7 OCOP products. To achieve the set target, the district assigned the Department of Agriculture and Rural Development to preside over and coordinate with relevant sectors to guide localities in promoting propaganda, mobilization, financial support, consulting entities to register ideas, and building new OCOP product recognition dossiers; for expired OCOP products, continue to prepare re-recognition dossiers.

Ngoc Trang

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