Thanks to the advantage of fertile red soil and temperate climate, Huong Hoa district has favorable conditions to develop key crops. Therefore, the district has made efforts to develop typical agricultural products, linking production, processing and consumption. Currently, many agricultural products have been formed in concentrated, large-scale production areas, building product brands in the market.
Acting Chairman of Quang Tri Provincial People's Committee Ha Sy Dong visited the coffee booth, a typical product of Huong Hoa district - Photo: TP
Huong Hoa district is considered the coffee “capital” of Quang Tri province with an area of about 3,700 hectares, concentrated in 10 communes and towns. In order to bring the district’s coffee specialty further, in recent times, Khe Sanh Agricultural Cooperative has made efforts to link up with more than 100 farming households in Huong Tan and Huong Phung communes to create a raw material area to produce organic coffee; strictly following the preliminary processing and raw material selection process to ensure quality.
At the same time, modern machinery is applied in the processing process, focusing on investing in product packaging design. Thanks to that, up to now, the unit has had 2 products that meet 4-star OCOP standards: ground coffee and roasted coffee beans; supplying the market with about 18 tons of finished products/year.
Director of Khe Sanh Agricultural Cooperative Nguyen Thi Hang said: “Khe Sanh coffee has long been famous for its delicious taste but is not known by many people due to the rather primitive and ineffective production and packaging methods. Struggling with this, with the support of local authorities, we have focused more on the stages from harvesting to packaging and promoting to the market. Currently, the unit is actively preparing goods to participate in the promotion and introduction program in the US market. With our efforts, we hope to contribute to helping the Khe Sanh coffee brand be promoted more widely.”
For a long time, identifying coffee as a key crop with the ability to promote local socio-economic development, Huong Hoa district has actively built specialized cultivation areas, supporting coffee growers in applying scientific and technical advances in production.
At the same time, all resources are used to support businesses investing in processing technology, contributing to increasing product value, solving employment and creating high income for workers. In recent years, although coffee productivity and output have decreased, the quality and brand of Huong Hoa coffee have been increasingly improved thanks to innovation in production methods towards safety and quality.
Currently, the whole district has more than 1,000 hectares of coffee production with linkages, concentrated in Huong Phung, Huong Son, Huong Tan communes, Khe Sanh town; many coffee production and processing cooperatives have chosen the direction of producing clean coffee and ecological coffee to meet export needs.
Up to now, Huong Hoa district has supported many project owners to apply advanced machinery and equipment technology to production and processing of finished products with a budget of hundreds of millions of VND; built 6 powdered coffee and roasted coffee bean products certified as OCOP products, including 5 4-star coffee products and 1 3-star coffee product.
Coffee is one of the typical agricultural products of Huong Hoa district - Photo: TP
In addition to coffee, Huong Hoa district also has provincial-level OCOP products, which are all typical local agricultural products such as bamboo shoots, bananas, passion fruit... In order to prevent the local banana products from losing value, the district government has taken many measures such as: granting certificates
collective trademark, traceability, anti-counterfeiting to provide traceability stamps for fresh banana products of Huong Hoa. In recent years, closely following the natural conditions of each region, the district has had specific orientations in building production areas; setting out goals, targets, tasks and solutions.
It can be affirmed that the construction and development of strong agricultural products will create opportunities for local people to increase their income, improve their lives; and promote the brand of local agricultural products.
In particular, most products after being granted trademark protection, OCOP star... when put on the market are inspected, quality controlled, meeting design and label standards according to strict procedures, contributing to increasing production value and economic efficiency. In addition, building brands for agricultural products has also promoted the development of enterprises and cooperatives associated with the One Commune One Product program.
Processed moldy bananas are popular with consumers - Photo: TP
Head of the Department of Agriculture and Rural Development of Huong Hoa district, Hoang Dinh Binh, said that based on the potential and advantages of the locality, the district has constantly focused on innovating technology, equipment, applying advanced quality management systems... for production; focusing on building distribution channels, promoting products, promoting trade, building long-term and stable product consumption chains. Currently, the district's advantageous agricultural products have been known to consumers inside and outside the province, facilitating brand development and product consumption.
In the coming time, the district will continue to implement synchronous solutions to develop local key crops; improve the quality, value and competitiveness of advantageous agricultural products. At the same time, pay attention to building production chains with businesses, signing contracts to purchase products for farmers.
Truc Phuong
Source: https://baoquangtri.vn/huong-hoa-chu-trong-phat-trien-cac-san-pham-nong-nghiep-dac-trung-190275.htm
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