Towards the event of the Market to display, introduce and promote OCOP products and Thanh cuisine in 2024

The market displaying, introducing and promoting OCOP products and Thanh cuisine in 2024, held in Sam Son City from July 21 to August 3, will be an opportunity for producers to promote and consume OCOP products, craft village products, safe agricultural products and culinary dishes imbued with Thanh culture.

Cu Nham Fish Sauce Company Limited (Quang Xuong) has been preparing goods to participate in the fair.

Currently, producers in the province are actively preparing goods to participate in this important event. Quang Nham Commune (Quang Xuong) has dozens of households making fish sauce, but only Mr. Thach Van Hieu's family has implemented large-scale fish sauce production and developed 3 OCOP products: special fish sauce, dried shrimp and shrimp paste under the Cu Nham brand. After more than 3 years of participating in the program, the Cu Nham brand has made remarkable progress.

Currently, on average, Cu Nham Fish Sauce Company Limited supplies the market with about 20,000 liters of fish sauce and various types of fish sauce each month. The Company's products are available in 400 stores and 40 official agents in many provinces and cities across the country. At the fair to display, introduce and promote OCOP products and Thanh cuisine in 2024, the Company has registered to participate in 2 booths. Currently, the Company has fully prepared the source of goods to display, introduce and consume at the event.

Cu Nham fish sauce raw material production area.

Mr. Thach Van Hieu, Director of Cu Nham Fish Sauce Company Limited, said: Sam Son City is one of the tourist destinations that attracts a large number of visitors from inside and outside the province. Therefore, when registering to participate in this fair, we hope to exchange, expand our customer base and connect more with partners and producers to build chains of links and consume products.

Nga My 36 Cake Production Service Cooperative, Tan Phong town (Quang Xuong) is rushing to produce products.

In addition to fish sauce products, OCOP entities in Quang Xuong district also registered to participate in culinary booths at the event. As one of the new OCOP products in the culinary group, Nga My 36 branded rattan has become known to customers inside and outside the province thanks to proactive promotion and consumption of the product.

Vacuuming to increase product preservation time.

Ms. Hoang Thi Minh Nga, Director of Nga My 36 Cake Production Service Cooperative, Tan Phong town (Quang Xuong), said: The cooperative registered to participate in a booth at the OCOP market with the desire to introduce the 3-star OCOP product, the plough wheel cake, to tourists, to more widely promote the Thanh specialty brand to everyone.

Huong Que Cooperative (Thuong Xuan) prepares products to participate in the exhibition market.

Having participated in many fairs to introduce and promote products organized by the province, Ms. Quach Thi Anh, Head of the Huong Que Cooperative Group, Luan Thanh Commune (Thuong Xuan) understands the value, meaning and benefits for developing and promoting the image of the product. With this event, in addition to two OCOP products, lemon basil syrup and perilla extract with a quantity of up to thousands of bottles, the Huong Que Cooperative Group, Luan Thanh Commune (Thuong Xuan) also prepared the first set of health care and beauty products of natural origin such as shampoo, conditioner, shower gel, bath soap, etc.

Not only OCOP certified products, Huong Que cooperative also brings health care and beauty products of natural origin.

Ms. Quach Thi Anh hopes: Through the Fair, we will promote access to many different customer groups, understand customers better and have ways to take better care of customers.

As of June 2024, Thanh Hoa province has 508 OCOP products that have been recognized and ranked from 3 stars to 5 stars, ranking among the provinces and cities with the highest number of products in the country. Along with supporting and creating conditions to encourage entities to develop production, the province's functional departments and units also organize many practical activities to support entities to promote the consumption of OCOP products.

Booth layout at the Exhibition Market.

According to the Organizing Committee, the 2024 OCOP Products and Thanh Cuisine Exhibition and Promotion Fair will be held in Sam Son City in the coming days, with a scale of up to 100 booths, displaying, introducing, promoting and selling OCOP products in various fields such as: handicrafts, small-scale industry, agricultural products, food, herbs and Thanh cuisine. Currently, nearly 90 production entities have registered to participate, many of which have registered 1-2 booths to display and promote their products. It is expected that the entities will receive booths to decorate and arrange goods on July 19.

The market displaying, introducing and promoting OCOP products and Thanh cuisine is an event that brings together thousands of diverse and quality products of the quintessence of craft villages as well as a colorful culinary picture spanning across the province. The 14-day journey to participate in the event is expected by producers to be a bridge to promote cooperation between producers, distributors and consumers, contributing to the effective implementation of the policies of the Central Government and the province on cooperation in production and consumption of agricultural products, OCOP products and promoting the effective implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods".

Along with that, the activities at the Market to display, introduce and promote OCOP products and Thanh cuisine in 2024 are an opportunity to promote Thanh Hoa tourism and the beauty of Thanh culture and cuisine to people, tourists across the country and international tourists.

Le Hoa

Source: https://baothanhhoa.vn/huong-den-su-kien-cho-trung-bay-gioi-thieu-quang-ba-cac-san-pham-ocop-va-am-thuc-xu-thanh-nam-2024-219842.htm