According to data from Similarweb , as of August 1st, the number of Threads platform users had dropped to just over 9.6 million, a decrease of more than 90% compared to its peak.
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| Over 90% of users have left Threads. |
Accordingly, in July, Meta launched Threads to users in order to compete directly with rival Twitter. Just 5 days after its launch, CEO Mark Zuckerberg's new media platform had reached over 100 million users.
Despite the increasing number of users leaving Threads, Zuckerberg remains optimistic and considers it perfectly normal. At the same time, the CEO believes that user retention rates will increase as the company adds new features to the app.
In a recent post, Mark Zuckerberg revealed new features that will be "launching in the next few weeks."
"A great week for Threads. The community is progressing in the right direction toward creating a long-lasting application. There's still a lot of work to be done, but I'm very pleased with the pace of the development team," the CEO wrote.
According to CNBC , advertisers are watching how Threads will evolve in the coming months. They are looking for a new social media channel to reach users, especially in the context of the increasingly chaotic X (Twitter's new name).
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