More than 70,000 visitors attend Saigontourist Group's 2025 Food and Culture Festival

After 4 days of excitement,   The Saigontourist Group Food and Culture Festival 2025 has recorded many "record" numbers, such as gathering more than 600 regional delicacies and local products, welcoming a total of more than 70,000 domestic and international visitors registering for tickets to participate, much higher than previous events.

Saigontourist Group Food and Culture Festival 2025 is organized by Saigon Tourist Corporation (Saigontourist Group), with the participation of 4-5 star hotels, resorts, and restaurants belonging to the Saigontourist Group system in Ho Chi Minh City and provinces and cities across the country. In addition, the event also has the participation of many prestigious partners, representatives of culinary brands from several localities, together creating a diverse and rich "feast of taste". This is a key activity in the series of programs and events of Saigontourist Group in response to the celebration of major holidays in Ho Chi Minh City and the 50th anniversary of the establishment and development of Saigontourist Group (August 1, 1975 - August 1, 2025).

"We are extremely proud that the Saigontourist Group Food and Culture Festival 2025 was a great success, receiving the love and support of a large number of people and tourists. This is a great motivation for us to continue to strive to elevate the festival, aiming to become an international culinary cultural event, contributing to promoting the quintessence of Vietnamese cuisine to friends around the world," Mr. Pham Huy Binh - Chairman of Saigontourist Group, Head of the Steering Committee of the Saigontourist Group Food and Culture Festival 2025 - shared.

The Saigontourist Group Food and Culture Festival 2025 has surpassed previous festivals in terms of the number of dishes and drinks, with over 600 delicious dishes selected and refined from all three regions of the country, local products. Moreover, the Festival also creates a diverse, rich and colorful cultural and artistic space, bringing unforgettable experiences to the city's people, as well as many domestic and international tourists. With the attractiveness of the festival, before the opening day, tens of thousands of domestic and foreign visitors have registered to buy tickets in advance.

The value that the Saigontourist Group 2025 Food and Culture Festival brings is even greater than the statistics. It is the emotions, satisfaction, love, trust, and expectations of diners for this most unique food festival event in the world . Throughout the four days of the festival, the open space of Van Thanh Tourist Area has become a giant "stage", always filled, sometimes there are no more seats for attendees.

Regarding the media effect, preliminary statistics show that there have been over 500 reports, articles, and news continuously updated from central media agencies to newspapers and radio stations in Ho Chi Minh City and provinces reporting on the festival, not to mention over 100,000 updates on social networks with many different titles and content approaches, partly showing the heat, appeal, and uniqueness of the Saigontourist Group 2025 Food and Drink Culture Festival.

The Saigontourist Group 2025 Food Culture and Delicacies Festival also proves that cuisine has no borders. The quintessence of Vietnamese cuisine selected and introduced at the festival has captivated domestic diners with the opportunity to enjoy a "feast" of taste. The multi-level flavors, rich in traditional Vietnamese cultural identity, have also spread widely to international visitors of many different nationalities, from Asia, Europe, America, Australia and Africa. A diner from Hong Kong (China) confided that when coming to the festival and enjoying the duck noodles with Chinese herbs, he felt warm as if he were back home. This is a typical example of the exchange in culinary culture being expressed within the framework of a festival.

One of the new features of this year's festival is that the organizers have expanded the voting organization, announced the results of the list of Top beautifully decorated and attractive booths, Top 10 delicious dishes, Top 10 regional specialties and Top 10 must-try drinks at the Saigontourist Group 2025 Food and Drink Culture Festival . Another unique highlight of the festival, attracting special attention from a large number of diners, is the reenactment of the scene of the floating market in the Southwest region, with bustling trading activities "on the wharf, under the boat" along with the smooth and charming folk songs and melodies of young men and women in Ao Ba Ba and Scarf. This area is designed right on the surface of the Van Thanh Tourist Area lake at the exit of Van Thanh metro station, becoming a favorite check-in spot for a large number of diners attending the festival.

Saigontourist Group's culinary culture festival, Saigontourist Group's delicious dishes, organized by Saigontourist Group is the only large-scale culinary culture event in Vietnam that has been honored to receive prestigious awards from the World Culinary Awards: "Asia's most unique culinary festival" award for three consecutive years 2022, 2023, 2024 and excellently won the "World's most unique culinary festival" award for two consecutive years 2023, 2024.

According to Mr. Pham Huy Binh, Chairman of Saigontourist Group, after successfully organizing the Saigontourist Group Food Culture and Delicious Food Festival in previous years, Saigontourist Group has planned to bring this event abroad to serve overseas Vietnamese and international visitors, and at the same time, it is also an opportunity to contribute to promoting tourism in Ho Chi Minh City in particular and Vietnam tourism in general. It is expected that the "international version" of the Saigontourist Group Food Culture and Delicious Food Festival will participate in the Japan Expo 2025 exhibition in Osaka city, scheduled to take place in June 2025, followed by the Vietnam Pho Festival 2025 in collaboration with Tuoi Tre newspaper, scheduled to be held in September 2025 in Singapore.

Source: https://nld.com.vn/hon-70000-khach-tham-gia-le-hoi-van-hoa-am-thuc-mon-ngon-saigontourist-group-2025-196250331110843826.htm