Workshop on “Tracing the origin of products and goods in the national digital transformation program” and launching of ACTIV Representative Office in Ninh Binh province

Conference scene.

On April 15, 2025, Vietnam Anti-Counterfeiting Technology Joint Stock Company (ACTIV) in collaboration with Techfest Vietnam successfully organized the workshop "Tracing the origin of products and goods in the national digital transformation program". The event was held in Ho Chi Minh City, attracting the participation of leaders of agencies, departments and representatives of more than 300 businesses from many localities.

The workshop introduced the pioneering solution "TrueData" - a technology solution for tracing the origin of products using RFID electronic chip stamps, storing full information about the origin, provenance and circulation of products on the market. At the workshop, speakers analyzed the current situation, clarified the policy picture and solutions for applying digital technology to clarify the origin of products and goods, thereby protecting the rights of consumers. The speakers presented and analyzed relevant legal documents such as Circular No. 02/2024/TT-BKHCN, Decision No. 100/QD-TTg, Decree No. 13/2022/ND-CP, and directives and proposals of the Central Party Secretariat and the Politburo , thereby determining the role of tracing the origin in the trend of globalization and international economic integration.

At the Workshop, the Steering Committee for the establishment of the "Association of organizations researching and applying solutions to trace the origin of products and goods" was officially launched. This is an important milestone promoting efforts to raise awareness and social responsibility in joining hands to protect the true value of products.

Launching the Representative Office of Vietnam Anti-Counterfeiting Technology Joint Stock Company in Ninh Binh province.

Notably, within the framework of the workshop, ACTIV announced its decision to establish a system of representative offices in provinces and cities nationwide, in order to increase its presence and support businesses in applying TrueData solutions. The representative office of Vietnam Anti-Counterfeiting Technology Joint Stock Company in Ninh Binh province was officially launched, the establishment decision was handed directly to Mr. Nguyen Van Quyet - Head of the Representative Office of Ninh Binh province. This is an important step forward, helping ACTIV take advantage of local human resources, strengthen its reputation and effectively protect legitimate businesses, while creating favorable conditions for consumers to quickly and accurately look up and verify the origin of products.

Mr. Pham Van Tho - Chairman of ACTIV shared: "We believe that putting TrueData traceability technology into practice not only improves product quality but also represents the company's commitment to consumers. The launch of the Representative Office in Ninh Binh is a testament to the sustainable development strategy, aiming to build a transparent and trustworthy ecosystem."

The event was a great success thanks to the support of authorities, businesses and leading experts. ACTIV affirms that, with the widespread development of representative offices nationwide, TrueData Traceability Solution will become the "Electronic Passport" of each product, contributing to protecting consumer rights and developing the economy and society in the digital age.

Source: https://baoninhbinh.org.vn/hoi-thao-truy-xuat-nguon-goc-san-pham-hang-hoa-trong-chuong-248295.htm