Workshop on unifying collective trademark model and map of production area "Gia Thuy Pottery"

On the morning of June 26, at the hall of Gia Thuy Commune People's Committee (Nho Quan District), the Department of Science and Technology in coordination with the Institute of Intellectual Property Science and Gia Thuy Commune People's Committee organized a workshop to unify the collective trademark model and map of the production area of "Gia Thuy Pottery".

Workshop on unifying collective trademark samples and production area maps

Delegates attending the conference.

Gia Thuy pottery has a history of formation and development of more than half a century. Gia Thuy pottery village mainly produces products such as jars, pots, vases... with the product characteristics of being unglazed, fired entirely by firewood, handmade. The products are diverse, rich in design, guaranteed in quality, supported and welcomed by the market. However, up to now, Gia Thuy pottery has not been registered for trademark protection, and does not have a brand identity system.

At the workshop, the representative of the consulting unit presented the following contents: Unifying the unit to name the brand, introducing 5 logo samples of the "Gia Thuy Ceramic" brand, product catalog, sensory indicators, product quality criteria set with the "Gia Thuy Ceramic" brand, Geographical zoning map, Regulations on management and use of collective trademarks.

The delegates agreed that the unit with the brand name is Gia Thuy Ceramic Cooperative. The logo design uses the image of a jar and rice with the brand name "Gia Thuy Ninh Binh Ceramic" with clear lines, convenient to print on all materials, with 3 main colors: yellow, brown, red, symbolizing the colors of clay and rice.

The list of products registered for protection belongs to group 21, specifically: ceramic and porcelain containers, tea sets, terracotta works of art (removing porcelain, adding ceramic and porcelain) and trading of the products listed in group 21.

The map of Gia Thuy Ceramics production and trading area is determined to span the entire commune, not delimited according to the current planning area to create flexibility if the production area is adjusted.

Regarding the criteria for products eligible to have the "Gia Thuy Ceramic" logo, they must meet general criteria regarding origin, production process, appearance and specific criteria for fine art ceramic products. Ceramic products must be produced in Gia Thuy commune, Nho Quan district, within the scope of the geographical area map registered with the Department of Intellectual Property.

The Regulations on management and use of collective trademarks need to be researched, supplemented and revised before submitting the official application.

Through supporting the protection of collective trademarks associated with geographical names, it contributes to enhancing the value of local key products, increasing competitive advantages in the market, shifting production and business models to large scale, developing free products into production and trading of intellectual property protected products with controlled origin and quality. At the same time, it preserves, promotes and honors the value of products bearing the Gia Thuy Ninh Binh ceramic brand.

News, photos: Lan Anh