The propaganda campaign aims to affirm the correct and wise leadership role of the Communist Party of Vietnam and President Ho Chi Minh, the strength of great national unity and the heroic sacrifices of generations of fathers and brothers in the cause of national liberation and reunification.
This is also an opportunity to spread the historical significance and contemporary value of the great victory of Spring 1975, emphasizing the sacred and precious value of peace, independence and national unity, arousing patriotism, national pride, the will to be self-reliant and self-reliant, and the aspiration to contribute and build a prosperous and happy country among the young generation and the whole society.
Accordingly, the peak propaganda campaign includes a series of diverse and creative activities, deployed synchronously on many platforms, focusing on synchronous deployment on digital platforms and real spaces. In particular, the communication channels of the Youth Union, Association, and Team will widely disseminate the campaign identity along with communication publications such as video clips, infographics, posters, etc.
At the same time, organize the campaign "Red cover social networks"; mobilize cadres, union members, youth and people nationwide to simultaneously change their profile pictures, cover photos, post content, images, videos expressing love for the homeland, country, national pride, joyful atmosphere to celebrate the anniversary of Southern Liberation Day, national reunification, associated with the national flag and use the hashtag #hoabinhdeplam.
Encourage the younger generation, especially Gen Z, to create digital content; use the Capcut video template “Peace Is Beautiful” (Link: https://www.capcut.com/t/Zs8PaRdaS/) released by the Central Youth Union to tell stories about peace, gratitude, and national pride from the unique, creative perspective of youth.
In addition, the "Red Space" movement was implemented by the Youth Union at all levels by decorating the Party flag and the national flag at the headquarters of agencies, schools, and residential areas, creating a bustling atmosphere and pride in celebrating the great national holiday.
The activity “Repaying gratitude - Drinking water, remembering its source” is also widely organized. In particular, on the evening of April 28, the candle lighting program will be held simultaneously at martyrs’ cemeteries, memorials, and historical sites across the country, and will be broadcast live on digital platforms, integrating QR codes so that union members and youth can light electronic candles and spread the spirit of gratitude to the online community.
Every action, every share, every story about peace will contribute to affirming national pride, strongly spreading the message of Peace is beautiful, fostering the ideal of a beautiful life and the desire to contribute in today's young generation.
The organizers said that the atmosphere of celebrating the 50th anniversary of national reunification was warmly welcomed by young people, expressing patriotism and national pride in a natural and creative way, especially through digital platforms. After 3 days of launching, as of the morning of April 24, the hashtag #hoabinhdeplam on Tiktok had reached 111.5 million views.
Source: https://hanoimoi.vn/hoa-binh-dep-lam-lan-toa-long-yeu-nuoc-tu-hao-dan-toc-trong-gioi-tre-700191.html
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