Support rural industrial products to reach far in the market

In addition to large manufacturing enterprises concentrated in Nghi Son Economic Zone and Industrial Parks, Thanh Hoa has more than 50,000 individual manufacturing and trading establishments in rural areas. Many good quality products with stable consumption markets have been certified as typical rural industrial products (CNNT) at the provincial, regional and national levels and are increasingly reaching out in the market.

Support rural industrial products to reach far in the market Lemongrass essential oil of Minh Hong Essential Oil Production and Trading Company Limited (Thach Thanh) was introduced to foreign customers at a fair held in Hanoi .

Pursuing the traditional fish sauce production profession from his father, the owner of Tinh Gia Fish Sauce brand in Son Hai quarter, Ninh Hai ward, Nghi Son town always wants to spread the "Brand" to a large number of consumers nationwide. From a small-scale production, in 2012, the owner of this establishment boldly borrowed capital from the bank, invested in building infrastructure, building factories and investing in additional equipment lines, applying new techniques to the processing of fish sauce, shrimp paste, and prawn paste; at the same time, he paid attention to innovating product designs and labels.

By 2014, Tinh Gia Fish Sauce Joint Stock Company was established. With a production process that ensures food hygiene and safety, the company's products have been recognized as "High-quality Vietnamese goods" that meet product standards - safe brands for community health, meeting ISO 22000:2005 standards. In 2020, the company had a fish sauce product that achieved 4-star OCOP; 2 shrimp paste and shrimp paste products achieved 3-star OCOP certification. Not only popular in the province, the product has become "famous" in many provinces and cities across the country, with annual revenue reaching more than 10 billion VND. In particular, in 2022, Tinh Gia Fish Sauce product of Tinh Gia Fish Sauce Joint Stock Company was recognized as a typical national-level IT product.

It is known that in 2022, out of 11 typical provincial-level IT products selected to participate in the vote for typical IT products in the Northern region, up to 8 products were certified as typical IT products at the regional level, including: Sedge mats of Viet Trang Import-Export Joint Stock Company; Fine art stone of Chau Sa Construction Service Trading Company Limited; Tinh Gia fish sauce of Tinh Gia Fish Sauce Joint Stock Company; Lam Tham sticky rice cake of Le Huu Lam business household; Thang Long rice vermicelli of Thang Long rice vermicelli production service cooperative; Huong Que clean rice of Truong Son agricultural service cooperative; Phu Quang Lam tea of individual business household Ngo Van Lam; High-class green yeast Chinese wine of Hau Loc Trading Joint Stock Company. In which, Tinh Gia fish sauce product of Tinh Gia Fish Sauce Joint Stock Company (Nghi Son town) was recognized as a typical IT product at the national level.

According to the Department of Industry and Trade, immediately after being certified as a typical IT product at all levels, with the national and local industrial promotion funds, the unit informed, encouraged and supported businesses with products to participate in promotional programs and trade promotion fairs at home and abroad, contributing to extending the brand promotion strategy so that the products can reach far in the market. Many businesses and individual households after being certified have continued to innovate technological processes, improve product quality and renew their brands and labels to be more beautiful and trustworthy, meeting the tastes of consumers.

According to information from the Department of Industry and Trade, in 2023, Thanh Hoa province is conducting the evaluation process for 19 typical provincial-level IT products, including many prestigious products such as: Bamboo straws of Vivabo Company Limited (Thuong Xuan); Bamboo thermos of Thang Tho Cooperative (Nong Cong); Wall-mounted sedge products of Tan Tho Handicraft Cooperative (Nong Cong); Quang Phuc sedge mats of Quang Phuc Agricultural Production, Trading and Service Cooperative (Quang Xuong); Dried Cordyceps of Le Truong Truong Business Household (Hoang Hoa); Triso Ginseng Nutrition Syrup and Triso Ginseng Capsules of Trieu Son Medicinal Materials Joint Stock Company (Trieu Son); Ginseng Honey of Xu Thanh Medicinal Materials Cooperative (Trieu Son); Binh Son Green Tea Bags and Binh Son Solanum Procumbens Tea Bags of Binh Son Agricultural and Forestry Service Cooperative (Trieu Son); Nga My harrow gears of Nga My 36 Cake Production Service Cooperative (Quang Xuong); Product set: Cordyceps sinensis dried in thread form, Cordyceps sinensis concentrated extract, Cordyceps sinensis honey of SUKHA Vietnam Pharmaceutical Joint Stock Company; Lemongrass essential oil of Minh Hong Essential Oil Production and Trading Company Limited... After being certified as typical local-level traditional herbal products, the products will continue to be voted to participate in typical traditional herbal products of the region and country.

It is known that from the results of voting for typical IT products at regional and national levels, in addition to cash benefits, printing or labeling the program's logo on product packaging, businesses and individual households are also provided with consulting information and guidance on accessing preferential policies and support from the locality; at the same time, priority is given to support from the industrial promotion fund for technology conversion, vocational training, improving management capacity and other activities.

Article and photos: Tung Lam

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