After all the suffering and tragedy, does Ho Ngoc Ha's music still have appeal?

Compared to "Lonely on the sofa" (36 million views), "Beauty 4.0" (21 million views), "To my ex" (19 million views), Ho Ngoc Ha's new MV "Magic Lamp" has a rather modest number of views.

On the evening of November 21, Ho Ngoc Ha returned to the music video race with the MV "The Magic Lamp". After 4 days of release, the MV reached more than 1.1 million views on YouTube.

It is known that the song is included in the female singer's EP "Close your eyes, turn on the music, turn off the phone". The project is introduced as a milestone in changing both the image and musical color of Ho Ngoc Ha after many years of focusing on ballad products.

Ho Ngoc Ha's appearance in the MV "Magic Lamp".

In the MV, Ho Ngoc Ha changes many different images, mostly images of strong women, but in the end, the ground is all sand, everything eventually turns to dust.

"Love is the same, nothing lasts forever but the strong women in the MV always yearn for love. This can be said to be the MV that Ha is most satisfied with in her 20-year journey," Ho Ngoc Ha shared.

The female singer also added: "Those who are suffering and listen to these songs will find new hope and a way out to believe that there is always beautiful and positive love, not just suffering.

The lyrics all have positive messages and will make you want to fall in love again."

Not only "The Magic Lamp", Ho Ngoc Ha affirmed that in the new EP, the audience will no longer see sad songs about love, instead focusing on exploiting positive aspects.

Ho Ngoc Ha invested heavily in fashion and image in the MV.

As proof of this "transformation", the "entertainment queen" collaborated with a completely new team. The song was composed by Trid Minh, with Wokeup and DuongK taking on the role of music producers.

The MV is recreated with hot choreography at a fashion party, under the "kneading" hands of director Dinh Ha Uyen Thu, creative director Alex Fox and fashion director Lam Gia Khang.

At the MV launch, Ho Ngoc Ha admitted that making an EP sounds simple, but making it so that audiences can listen to it over and over again is very difficult. With the song "Cay Den Than", Trid Minh and Wokeup had to edit every word.

Ho Ngoc Ha's efforts to innovate and embrace trends are commendable. However, the singer's innovation has been met with much controversy.

The MV "The Magic Lamp" is carefully invested in both music and images, but for a star known as the "queen of entertainment", this product is not really a "pleasing to the ears and eyes" MV.

On social networks, some opinions say that this song has a rather flat melody, the lyrics are not well-groomed, and the arrangement is not too explosive.

Although the visuals are well-groomed and the fashion is well-invested, they are quite overwhelming and ineffective in conveying the message.

Overall, the MV "Magic Lamp" is considered an investment product, beautiful but not too special.

Ho Ngoc Ha shows off her dancing skills in the MV "Magic Lamp".

Besides, with more than 1.1 million views on YouTube and the spread on social networks, this achievement is still modest compared to Ho Ngoc Ha's previous products such as: "Lonely on the sofa" (36 million views), "Beauty 4.0" (21 million views), "Send to ex-lover" (19 million views)...

A month ago, the singer also released the MV "Dawn". But until now, the MV has only stopped at over 1.1 million views on YouTube.

MV "The Magic Lamp" (Video: Ho Ngoc Ha)

Source: https://www.baogiaothong.vn/ho-ngoc-ha-het-dau-kho-bi-luy-lieu-am-nhac-co-con-suc-hut-19224112520513066.htm