In the first 7 months of 2024, the total number of international visitors reached nearly 10 million, an increase of 51% over the same period in 2023 and an increase of 1.9% over the same period in 2019.
In terms of market size, South Korea continues to be the largest market sending visitors to Vietnam with nearly 2.6 million arrivals (accounting for 26%). China ranks second, reaching 2.1 million arrivals (accounting for 21.4%). The two markets of South Korea and China contribute nearly half of the total number of international visitors to Vietnam.
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| International tourists experience Hue tourism. (Source: TGCC) |
In third place is Taiwan (732 thousand visits), the US in fourth place (478 thousand visits), and Japan in fifth place (380 thousand visits).
In the top 10 largest markets for Vietnamese tourism, there are also Malaysia and Australia (281 thousand arrivals), India (272 thousand arrivals), Cambodia (260 thousand arrivals), and Thailand (248 thousand arrivals).
In terms of growth drivers, the number of international visitors to Vietnam in the first 7 months of 2024 increased by 51% over the same period in 2023.
Most markets recorded growth, with Asia up 57%, driven by major markets in Northeast Asia: China (+190%), South Korea (+37%), Japan (+34%), and Taiwan (+76%).
Southeast Asian markets also achieved good growth, such as Indonesia (+107%), Philippines (+58%), Malaysia (+7%), Cambodia (+15%), Singapore (+6%).
Only the Thai market decreased by 14.5%. The two potential markets in 7th and 8th place, Australia and India, continued to grow well, both reaching 27%.
The market connection and tourism promotion activities of the Vietnam National Administration of Tourism in Australia last June will create momentum for stronger growth of this market in the coming time.
European markets continued to grow well in the first 7 months of the year (+47%). Most markets grew positively, including major markets such as the UK (+25%), France (+33%), Germany (+27%), and Russia (+75%).
Besides, there are Italy (+61%), Spain (+38%), Sweden (+27%), Switzerland (+25%), Denmark (+26%), Belgium (+26%), Norway (+21%)...
Notably, despite being the low season for international tourism, the number of visitors from European markets in July still increased compared to the previous month.
This is a very positive signal from a key area of Vietnam tourism, showing the effectiveness of the open visa policy and a series of promotional activities of the Vietnam National Administration of Tourism in recent times in key markets such as France, Germany, Italy, and Russia.
In the second half of 2024, the Vietnam National Administration of Tourism is expected to continue implementing programs to introduce Vietnamese tourism abroad such as China, India, Australia and New Zealand; organize a program to promote Vietnamese tourism and cinema in the US; and participate in a number of international tourism fairs.
With the peak international tourist season coming in the last months of the year, along with a series of tourism promotion activities in many key markets, the Vietnamese tourism industry expects to successfully complete the goal of welcoming 17-18 million international visitors in 2024.
Source: https://baoquocte.vn/han-quoc-va-trung-quoc-dong-gop-gan-12-tong-so-khach-quoc-te-den-viet-nam-280671.html
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